Social Media Creative Director (YouTube-First, Multi-Platform)

We’re hiring a Social Media Creative Director to co-own content strategy and creative direction across our personal brand and company accounts.

This role is about thinking, planning, creating and directing

You’ll work directly with the founder to design a scalable content system centered around YouTube long-form, supported by short-form, social distribution, and proof-based content (results, reviews, interviews).

The Brands You’ll Be Working On

Personal Brand

YouTube: https://www.youtube.com/@DylanSigleyDropServicing

Instagram: https://www.instagram.com/sigleydylan/

TikTok: https://www.tiktok.com/@dylansigleydropservicing

Twitter/X: https://twitter.com/dylan_sigley

Facebook Page: https://www.facebook.com/dylansigleypage

LinkedIn: https://www.linkedin.com/in/dylansigley

Community: https://www.facebook.com/groups/dropservicingblueprint/

Company Brand

YouTube: https://www.youtube.com/@dropservicing-com

Instagram: https://www.instagram.com/dropservicingblueprint/

Twitter/X: https://twitter.com/dropservicer

Facebook Page: https://www.facebook.com/dropservicingblueprint/

LinkedIn: https://www.linkedin.com/company/dropservicing-com/

These are active accounts with existing content, audiences, and distribution, but have not been posted to in a while

How the Content System Works

You and the founder plan content together

Long-form YouTube is the primary driver

Shorts, images, and graphics are executed by an editor/designer (though if you have design skills that's a massive plus, but we already have 2 in-house video editors)

Content is planned in advance and built into a backlog

Strategy is informed by competitor analysis and performance data

You are responsible for clarity, structure, and direction, not doing everything yourself.

What You’ll Be Responsible For

Co-developing the overall content strategy with the founder

Researching competitors and reverse-engineering what works

Defining content pillars, angles, and repeatable formats

Planning YouTube long-form topics and structure

Translating long-form ideas into short-form systems

Creating clear briefs for editors and designers

Reviewing content and raising quality through feedback

Helping build and maintain a structured content backlog

Who This Role Is For

This role is for someone who

Thinks in content systems, not one-off posts

Knows how short-form supports long-form, not replaces it

Can clearly explain why content works or doesn’t

You should be able to look at a competitor and say:

“This works because of X, here’s how we adapt it, and here’s what we avoid.”

Requirements

Proven experience directing or shaping social content

Strong understanding of YouTube, Shorts, TikTok, Instagram, LinkedIn

Ability to plan and critique long-form content

Clear creative judgment and taste

Experience working with editors or designers

Nice to Have

Experience with founder-led brands

Background in YouTube and Instagram

Experience building content calendars and backlogs

How to Apply

Do not send a generic CV.

Instead include

A short explanation of how you think about YouTube + short-form together

2–5 examples of accounts or content you’ve influenced creatively explaining what you did and the results

A brief breakdown of why one example worked and how you’d improve it

If you can’t clearly articulate your thinking, this role won’t be a fit.