Market Chief Marketing Officer - Full Time

Job Description The Company VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn't be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night. As we garner more industry attention — just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot — we also need driven and talented people to join our team.

Check out our other brands: levoit.The Opportunity A new ecosystem at the intersection of wellness and technology, with a connected product, hardware and software, built to help people take an active role in their own health rather than simply measure it. The Director of Growth Marketing owns how we acquire members and how we keep them. You'll set the channel mix and the testing plan, carry the acquisition number and the economics under it, own the site as a growth surface, and build the lifecycle program that makes the membership work.

We are pre-launch, and the brand, the positioning, and the claims we can make are all still being built. You'll start from a business case and a target rather than from an account with history. It's a leadership role, and it's a building role.

• Own the Acquisition Roadmap: Set the channel mix, the testing plan, and the sequence.
• Build the Operating Model: Decide where media buying sits, agency or in house, and change it when the stage changes.
• Team & Creative Build the Team: Lead and grow the growth function, starting with the Creative Strategist and extending into lifecycle and media as the business supports it.
• Hold the Creative Pipeline to Performance: Creative diversity is now the primary lever on the platforms. Set what gets tested, how tests are structured, and what the results mean for what gets made next. Site, Measurement & Economics Own the Site as a Growth Surface: Own conversion, the offer, and the roadmap for what the site needs to do. Execution runs through a shared web resource, so clear specification and influence matter more than direct control.
• Direct the Measurement Stack: The infrastructure will be in place, including CAPI, tag management, and the CDP. Bachelor's degree required.

Experience: 8+ years in growth or performance marketing for consumer (B2C) brands, with hands-on direct-to-consumer (DTC) experience and time spent leading teams and agency partners. Has set a first CAC target without historical data to anchor it, and been right enough to keep going.

• Thinks in Lifetime Value: Comfortable with CAC to LTV modeling, cohort behavior, and payback windows. Subscription, membership, replenishment, or any consumer business with real retention economics all count.
• Strategic and in the Details: Not the person in Ads Manager every day, but close enough to the platform to spec a test, read the result, and know when an agency is wrong.
• Comfortable with Ambiguity: Can build while the brand, the positioning, and the claims framework are still being settled. Partners closely with product marketing, brand and creative, product, ecommerce, CX, and finance.

Location: This is an on-site, office-based role in Tustin, CA. 100% covered Medical/Dental/Vision insurance for employee AND spouse + dependents! ~401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting ~ Generous PTO policy + paid holidays ~ Life Insurance ~ Voluntary Life Insurance ~ Disability Insurance ~ Travel Assistance Program ~ Employee Assistance Program (EAP) ~ Fully stocked kitchen