Social Media Manager & Content Creator

Job Summary

At Vida Medical Centers, we are seeking a creative, strategic, and highly organized Social Media Manager & Content Creator to lead and strengthen our digital presence. This role is ideal for a professional with hands-on experience in content creation, graphic design, video production, and social media campaigns, who understands how to communicate trust, education, and community engagement within a healthcare environment.

The ideal candidate is proactive, detail-oriented, and capable of translating our mission and values into impactful digital content that supports brand growth and patient engagement.

Key Responsibilities

Social Media Strategy & Management

• Develop and execute social media strategies aligned with Vida Medical Centers’ mission and growth goals.
• Manage and oversee all social media platforms (Facebook, Instagram, LinkedIn, TikTok, and others).
• Create and maintain a monthly content calendar with educational, promotional, and community-focused content.
• Monitor trends, platform updates, and best practices to keep Vida’s content relevant and engaging.
• Manage community engagement by responding to comments and messages in a professional and empathetic manner.

Content Creation & Design

• Design and produce high-quality visual content, including graphics, infographics, and video content.
• Film, edit, and publish short-form video content (Reels, TikToks, YouTube Shorts).
• Capture photo and video content across Vida Medical Centers locations, events, and campaigns.
• Ensure brand consistency across all digital assets, including profile images, covers, ads, and promotional materials.
• Support the creation of digital and print marketing materials such as flyers, brochures, banners, newsletters, and email templates.

Campaigns, Advertising & Analytics

• Plan, design, and manage social media promotions and campaigns.
• Collaborate with leadership, marketing, and clinical teams to support initiatives, announcements, and patient education.
• Track performance metrics, analyze results, and optimize strategies based on performance data.
• Prepare regular reports on engagement, growth, and campaign effectiveness.

Qualifications & Skills

• Proven experience in social media management and content creation.
• Strong background in graphic design and video editing.
• Proficiency in tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, CapCut, or similar.
• Solid understanding of social media platforms, analytics, and emerging content trends.
• Ability to manage multiple projects, meet deadlines, and work independently.
• Strong organizational, communication, and problem-solving skills.
• Creative mindset with excellent attention to detail and brand consistency.
• Experience in healthcare, wellness, or community-based organizations is a plus.
• English required; Spanish is highly preferred.

What We’re Looking For

• A self-starter who takes ownership of projects from concept to execution.
• Someone comfortable creating content both on-camera and behind the camera.
• A collaborative team player who works well across departments.
• A professional who understands the importance of accuracy, professionalism, and empathy in healthcare communications.

Job Type: Full-time

Work Location: In person