B2B Lifecycle Marketing Manager

A company is looking for a B2B Lifecycle Marketing Manager.

Key Responsibilities

Manage end-to-end lifecycle programs across the sales funnel to enhance engagement and retention

Collaborate with cross-functional teams to develop targeted customer journeys and optimize communications

Track performance metrics and utilize insights to inform campaign strategies and improve automation workflows

Required Qualifications

Bachelor's degree required

4-6 years of experience in lifecycle, CRM, or marketing automation, preferably in fintech or regulated industries

Expertise in Salesforce Marketing Cloud or a comparable automation platform

Proficiency in HTML for mobile-optimized email templates

Basic SQL knowledge preferred