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Director of Software Product Marketing
VirtualVocations
A company is looking for a Director of Go-To-Market (GTM) Software Product Marketing.
Key Responsibilities
Develop and execute comprehensive GTM strategies for software product launches
Collaborate with cross-functional teams to ensure seamless execution of GTM plans
Track and analyze performance metrics to measure the effectiveness of GTM strategies
Required Qualifications
Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
7+ years of experience in product marketing with a focus on Go-To-Market strategies for software products
Proven experience in leading GTM strategies and launching successful software products
Strong understanding of SaaS products and software market dynamics
Experience with sales enablement and creating impactful training materials
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