Director of Software Product Marketing

VirtualVocations

A company is looking for a Director of Go-To-Market (GTM) Software Product Marketing.

Key Responsibilities

Develop and execute comprehensive GTM strategies for software product launches

Collaborate with cross-functional teams to ensure seamless execution of GTM plans

Track and analyze performance metrics to measure the effectiveness of GTM strategies

Required Qualifications

Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

7+ years of experience in product marketing with a focus on Go-To-Market strategies for software products

Proven experience in leading GTM strategies and launching successful software products

Strong understanding of SaaS products and software market dynamics

Experience with sales enablement and creating impactful training materials

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