Marketing Manager, Demand Generation

A company is looking for a Marketing Manager, Demand Generation - North America.

Key Responsibilities

Design and execute a multi-channel demand generation strategy for the North American mid-market segment

Own lead generation, nurturing, and conversion in alignment with Sales and SDRs

Analyze campaign performance and optimize conversion, efficiency, and ROI using data

Required Qualifications

5+ years of experience in B2B marketing, preferably in a SaaS environment

Proven experience in demand generation or revenue-focused roles with ownership of pipeline targets

Deep knowledge of the US market and effective channels for reaching buyers

Hands-on experience with various demand generation tactics including paid acquisition and digital campaigns

Self-starter with a strong sense of ownership and a data-driven mindset