Chief Marketing Officer

VisionSpark is a forward-thinking company focused on health and wellness, and they are seeking a Chief Marketing Officer to lead their marketing strategies. The ideal candidate will develop marketing strategies to drive growth, oversee brand positioning, and manage a high-performing marketing team while ensuring compliance with healthcare regulations.

Responsibilities

• Develop and lead one-year, three-year marketing, and growth strategies
• Own enterprise marketing performance, including CAC, LTV, retention, and new patient acquisition metrics
• Build a repeatable, scalable growth model across markets and future locations
• Balance long-term brand strategy with near-term performance goals
• Define, strengthen, and scale the brand across all service lines
• Create clear positioning and go-to-market strategies for diverse and evolving offerings
• Simplify complex service lines into compelling, patient-centered value propositions
• Oversee all marketing channels and acquisition funnels, including paid media, SEO, email/SMS, CRM, and lifecycle marketing
• Establish testing frameworks, dashboards, and KPI accountability
• Lead creative and campaign strategy to ensure consistent, high-impact storytelling
• Manage a $4M+ annual marketing budget, optimizing spending for efficiency and ROI
• Lead and hold agencies, vendors, and partners accountable to performance standards
• Evaluate and implement marketing tools and technologies to support scalability
• Lead, develop, and scale a high-performing marketing team (4–6 direct reports)
• Establish clarity, structure, and accountability within the marketing function
• Partner with operations, clinical leadership, and executives to align marketing with patient experience and capacity
• Ensure all marketing initiatives comply with healthcare regulations, HIPAA, and advertising standards
• Protect and strengthen brand trust through disciplined governance and risk management

Skills

• 10+ years of senior marketing leadership expertise (CMO, CGO, or equivalent) in a consumer-facing (B2C) business
• Hands-on experience managing large marketing budgets of $4M- $10m annually ($100M in annual revenue) with clear ROI accountability
• Strong ownership of performance and growth metrics, including CAC, LTV, retention, digital acquisition channels, analytics, and funnel optimization efficiency
• Demonstrated experience leading and developing marketing teams (3–7 direct reports) while building and executing scalable marketing strategies in multi-location or growth-oriented organizations
• History of operating in regulated consumer services, such as healthcare, wellness, aesthetics, dental, med-spa, or franchise-like multi-site businesses
• Familiarity leveraging CRM systems, marketing automation, lifecycle marketing, and AI-enabled tools within technology-enabled or telehealth-supported service environments
• Prior experience supporting or scaling membership or subscription-based models
• Bachelor's degree in marketing, business, or a related field

Benefits

• Short Term Disability
• Medical
• Vision
• Dental & Life
• 401K
• PTO
• Paid Holidays
• Free Healthy meals for employees on site
• Administration Bonus

Company Overview

• Vision Saprk helps entrepreneurial companies ensure teh ''the right people are in the right seats''. It was founded in 2012, and is headquartered in Worthington, Ohio, USA, with a workforce of 11-50 employees. Its website is http://www.visionsparksearch.com/.