Chief Marketing Officer (CMO)

The Chief Marketing Officer is responsible for directing the Visit Temecula Valley (VTV) marketing and public relations efforts to position the Temecula Valley as a premier business and leisure destination. Responsible for contributing to the successful operation and development of the organization’s strategic plan and goals. Duties include development and implementation of policies and procedures relating to marketing and PR of the destination. Position will work with local and regional partners to fulfill goals and expectations from the VTV Marketing & PR strategic plans. Responsible for producing regular reports on the organization’s progress to both the CEO and VTV Board of Directors.

As a member of the executive leadership team, the CMO participates in the development of VTV priorities and objectives, as well as manages and leads the development and implementation of all Visit Temecula Valley brand advertising, marketing, and PR strategies with the objective of attracting and increasing overnight mid-week business, promoting destination awareness and brand recognition.

The Chief Marketing Officer will serve as a spokesperson and leader for the VTV and all tourism related matters in support of the customer, the business community, and its citizens.

This position is accountable for leading and directing the Marketing and PR departments and assigned team members. Position reports to the CEO.

Desired Qualifications

• Demonstrated sales and marketing ability to increase destination stays and room nights in a specific destination
• Solid customer-facing skills
• Intellectual curiosity
• Public speaking
• Analytical and creative mind
• Thorough working knowledge of marketing tactics, public relations, and social media
• Crisis communication knowledge and experience a plus
• Experience in public relations
• Four-year degree from an academic institution in Hospitality, Marketing or Business
• Destinations International CDME certification preferred
• Minimum of five years’ experience with a tourism bureau, large hotel, tourist attraction or other related tourism business
• Must possess excellent verbal and communications skills
• Involvement in civic and community relations activities preferred

Why Visit Temecula Valley?

Visit Temecula Valley offers the opportunity to lead a respected destination marketing organization representing one of Southern California's most vibrant travel destinations. Our team is passionate about promoting the region, supporting our hospitality partners, and creating meaningful economic impact for the community.

We value

• Leadership
• Collaboration
• Innovation
• Accountability
• Community Partnership
• Integrity
• Service Excellence

Equal Employment Opportunity

Visit Temecula Valley provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to an individual's age (40 and over), race (including traits associated with race, which include, but are not limited to, hair texture and protective hairstyles such as braids, locs, and twists), color, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, citizenship, physical or mental disability, medical condition (including cancer and genetic characteristics), genetic information, marital status, reproductive health decision-making, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender (including gender identity and gender expression), sexual orientation, veteran and/or military status, protected medical leaves (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, political affiliation, off-duty and off-premises use of cannabis, any combination of two or more protected classes or any other status protected by federal, state, or local laws.

Visit Temecula Valley offers a competitive executive compensation package and comprehensive benefits.

Join us in leading one of California's premier travel destinations and help shape the future of tourism in Temecula Valley.

To apply, please submit your resume and cover letter.