As a Marketing & Brand Specialist, you will play a pivotal role in developing and implementing marketing strategies to enhance our brand presence and drive customer engagement. Collaborating with internal teams and external vendors, you will manage social media campaigns, oversee branding initiatives, and support community engagement efforts. This role requires creativity, strategic thinking, and the ability to manage multiple projects simultaneously.

The Marketing & Brand Specialist is a Support Team role based out of our Corporate Office in Norcross, GA in the metro Atlanta area. Our Corporate Office Support Team consists of 300+ Associates who are committed to supporting our Operations Team as they proudly serve and create memorable experiences for our Customers. Housing over 40 departments and many fields of industry, we take pride in offering a wide variety of opportunities at every stage of your career. If you are just looking for a job “right now”, Waffle House probably isn’t the right fit for you. If you are a career-minded person who values hard work, is passionate about putting people first, and wants to build a meaningful career alongside like-minded people, this is the place for you!

What We Offer:

Health & Wellness Package including medical, dental, vision and life benefits, and health-related activities
Employee Assistance Program free to all Associates and their household members
Paid vacation of up to 3 weeks and six paid holidays
A strong, unique culture built upon putting people first, showing up and servant leadership
Unlimited learning and development opportunities
Internal referral program
Community involvement and volunteer opportunities
Team building activities department and company-wide

What you'll do:

Develop, implement, and monitor social media content aligned with company goals. Create and publish engaging content across platforms like Facebook, Instagram, Twitter/X, Threads, TikTok, Google, and Apple Business
Community Engagement: Monitor and engage with our online community to foster brand loyalty among Customers and Associates
Campaign Management: Plan and execute social media campaigns, contests, and promotions to increase brand awareness and drive user engagement
Analytics and Reporting: Track and analyze key social media metrics to provide insights towards future initiatives and reports
Research new social platforms, tools and trends
Manage SEO relationships, update unit information on website locators, and respond to customer reviews
Ensure proper usage of branding and trademarks internally and externally, and handle infringement paperwork to maintain brand integrity
Work with vendors on branded apparel and employee promotional catalogs
Collaborate with the Communications team to align internal and external branding strategies
Plan and execute promotions to grow brand presence and support positive restaurant sales
Support branding and community events and assist senior operations managers with local sales-building initiatives
Address customer and operations team inquiries to ensure satisfaction

What we're looking for:

Someone with excellent communication skills, both written and verbal
Creative thinker and problem solver with the ability to articulate brand positioning
Ability to interact professionally and build relationships
Ability to exercise appropriate judgment to make timely, effective decisions
Strong project management skills and the ability to work on multiple projects
Team player with exceptional work ethic
Knowledge of Social Media and Marketing Tools
Adobe Skills (Photoshop, Illustrator, etc.) required
Photography or video experience required
Experience in the restaurant or food industry is a plus

Experience/Educational Requirements:

Degree in Marketing, Business, Communications, or a related field
2+ years of experience in marketing or a related role preferred
Proficiency in social media platforms and marketing tools (e.g., Sprinklr, RenderSEO, MailChimp, Shopify)
Proficiency in Microsoft Suite and Adobe Creative Suite skills (Photoshop, Illustrator)
Experience with photography or video production
Experience in the restaurant or food industry is a plus

Who Are We?

In 1955, two Georgia neighbors opened up a restaurant that would change the world. That first restaurant led to the Waffle House brand you see today. As the business expanded throughout Georgia and the Southeast, the “Yellow Sign” soon became a familiar landmark, signifying America’s Place to Eat™ and America’s Place to Work™. Today, the Waffle House system has more than 1,900 locations in 25 states, reaching as far north as Pennsylvania and as far west as Arizona. All open 24-hours a day, seven days a week, 365 days a year. Our workforce can be broken into two categories – Operations (Restaurant Associates and Managers) and Support Team (Corporate Office Associates, Field Recruiters, and Maintenance Technicians).

We are a strong, growing company dedicated to our Customers and Associates. We would love to have you on our team! To learn more about the Waffle House culture and our great community of employees and customers, please visit www.wafflehouse.com!

WAFFLE HOUSE IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER

Waffle House, Inc.

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Marketing and Brand Specialist