Product Marketing Manager

Product Marketing Manager

Job Summary of Product Marketing Manager

You will collaborate across multiple teams to craft compelling marketing narratives that drive product awareness, adoption, and engagement. You will be instrumental in positioning products within the VIZIO OS ecosystem, using data insights and creative approaches to connect with customers and enhance their entertainment experience.

Job Duties and Responsibilities of Product Marketing Manager:

• Develop and implement go-to-market strategies for new products and feature launches.
• Collaborate cross-functionally with Product Management, Digital Marketing, Content Marketing, Creative Services, Customer Support, and Data/Insights teams to coordinate impactful campaigns.
• Create and manage evergreen marketing programs to sustain customer engagement year-round.
• Leverage multiple marketing channels, both owned and paid, to increase product awareness and loyalty.
• Analyze market and customer data to refine marketing strategies and enhance campaign performance.
• Drive innovation by experimenting with new marketing approaches and continuously improving processes.

Qualifications and Experience of Product Marketing Manager:

• Option 1: Bachelor's Degree in Marketing, Business Administration, or related field.
• Option 2: At least 4 years of experience in marketing, business administration, or a related discipline.
• Proven expertise in product marketing and go-to-market strategy development.
• Strong collaboration skills with the ability to work effectively across diverse teams.
• Experience leveraging multiple marketing channels and data-driven decision making.
• Innovative mindset with a passion for experimentation and continuous improvement.

Benefits of Product Marketing Manager

• Health benefits including medical, vision, and dental coverage.
• Financial benefits such as 401(k), stock purchase plans, and company-paid life insurance.
• Paid time off including PTO (covering sick leave), parental leave, family care leave, bereavement, jury duty, and voting leave.
• Additional benefits including short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement.
• Live Better U education program fully funded by Walmart, offering tuition-free programs from high school completion to bachelor’s degrees and certificates.

Salary

• The annual salary range for this position is $96,000 to $186,000.

About Walmart

Founded on the belief that everyone deserves better technology at the best value, VIZIO has spent over 20 years delivering top tier entertainment experiences. VIZIO is passionate about providing the most detailed picture quality, highest fidelity audio, and seamless entertainment integration. As part of the Walmart family, VIZIO leverages strong partnerships and a commitment to innovation to shape the future of connected entertainment.