Head of Marketing

Job Description

You bring results, not reports? We're hiring a Head of Marketing measured by qualified leads that turn into paid jobs.

WeFix is a home appliance repair service in the US: 140 technicians across 10 states. We're growing fast, expanding into new markets and launching new service lines.

Our marketing works: lead flow is steady and the routine is in place. But nobody has tested how much further it can go. We don't need someone to maintain it. We need someone to multiply it.

The outcome of this role: a growing flow of qualified leads across every WeFix city and service line, at or below the target cost per lead.

What you'll do:

• Take over marketing and find out what's working, what isn't, and what it really costs
• Build a growth plan by city and channel, with numbers and deadlines, and defend it
• Execute it: launch, test, scale what pays back, kill what doesn't
• Build an AI-first marketing function: AI speeds up creatives, copy, landing pages, analytics and testing, and a small, strong team runs it
• Deliver leads to new service lines from day one of launch
• Lead and grow the existing team: you can hire, replace and bring in contractors as needed

How we work:

Plans are welcome when they come with numbers and deadlines. Vague promises like "I'll look into it" or "I'll think it through" are not. What we value most is "done