Senior Digital Marketing Strategist - Remote Growth

Our client is looking for a visionary Senior Digital Marketing Strategist to join their fully remote team and drive impactful online growth. This position is perfect for an experienced marketer who excels at developing and executing comprehensive digital strategies that elevate brand presence, generate leads, and maximize customer engagement. As a remote-first role, you will have the autonomy to manage your workload and collaborate with teams across different time zones, leveraging the latest digital marketing tools and platforms. Your core responsibilities will include defining target audiences, crafting compelling digital campaigns across various channels (SEO, SEM, social media, email, content marketing, programmatic advertising), and optimizing them for maximum ROI. You will be responsible for setting KPIs, tracking campaign performance, and providing insightful reports with actionable recommendations for continuous improvement. The ideal candidate possesses a deep understanding of the digital marketing landscape, including analytics platforms (e.g., Google Analytics, Adobe Analytics), CRM systems, and marketing automation tools. Strong analytical skills, creativity, and a data-driven approach are essential. You should be adept at identifying market trends, competitive insights, and emerging digital opportunities. This role requires excellent communication and collaboration skills, enabling effective teamwork within a distributed environment. You will work closely with content creators, designers, web developers, and sales teams to ensure cohesive brand messaging and campaign execution. We seek a proactive and results-oriented individual who is passionate about leveraging digital channels to achieve business objectives. The ability to think strategically, experiment with new approaches, and adapt quickly to the ever-changing digital world is crucial. This is an outstanding opportunity to make a significant impact on our client's digital footprint and contribute to their ongoing success from a remote location. You will be empowered to innovate and lead digital marketing efforts, driving measurable results and shaping the future of our online presence.

Responsibilities

Develop and implement comprehensive digital marketing strategies aligned with business goals. Manage and optimize paid search (SEM/PPC), social media advertising, display advertising, and affiliate marketing campaigns. Oversee Search Engine Optimization (SEO) efforts to improve organic search rankings and drive relevant traffic. Develop and execute email marketing campaigns and lead nurturing programs. Manage content marketing initiatives, including blog posts, whitepapers, and case studies. Utilize analytics tools to track, measure, and report on campaign performance, providing actionable insights. Identify target audiences and customer segments for effective campaign personalization. Conduct market research and competitive analysis to identify opportunities and threats. Collaborate with creative, web development, and sales teams to ensure consistent brand messaging and campaign integration. Stay updated on the latest digital marketing trends, technologies, and best practices. Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field. 5+ years of progressive experience in digital marketing strategy and execution. Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing. Proficiency with analytics platforms (Google Analytics, Adobe Analytics) and marketing automation tools. Strong analytical and quantitative skills; ability to interpret data and translate it into actionable strategies. Excellent written and verbal communication skills. Experience working effectively in a remote, collaborative environment. Certifications in Google Ads, Google Analytics, or similar are a plus. Demonstrated ability to manage multiple projects and meet deadlines.