Product Marketing Manager, Healthcare Education

Overview

In this role you drive growth by shaping product marketing and go-to-market strategies for the healthcare education portfolio. You work closely with product, sales, marketing, and partners to translate market insights into compelling positioning and revenue programs. You lead market intelligence, product messaging, launches, and customer engagement, ensuring cross-functional alignment and data-driven optimization. This is a mission-driven opportunity to influence market adoption and customer experience at scale.

Compensation / Benefits

• Medical, Dental, & Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time

Responsibilities

• Develop annual product and business unit marketing strategies aligned with growth and revenue targets
• Lead budgeting, forecasting, and marketing investments to maximize ROI
• Coordinate with product, sales, and marketing leadership to align priorities
• Lead market research to identify opportunities, needs, and competitive threats
• Define segmentation, personas, and buyer profiles for strategy
• Create and refine product messaging, positioning, and value propositions
• Plan and execute go-to-market strategies and product launches
• Collaborate on integrated, cross-channel campaigns to drive leads and engagement
• Establish KPIs, analyze performance data, and drive optimization
• Develop sales enablement content and resources for revenue growth
• Gather customer insights to inform product development and marketing
• Drive thought leadership and event marketing to increase brand visibility
• Oversee the customer journey from positioning to ongoing engagement

Key requirements

• Bachelor's degree in Marketing, Business, Communications, or related field
• 5+ years in product/portfolio/strategic marketing, preferably healthcare or higher education
• Proven experience with go-to-market strategies and product launches
• Strong market research, competitive intelligence, and segmentation skills
• Experience leading cross-functional initiatives across product, sales, and marketing
• Ability to translate data into actionable business recommendations
• Excellent written, verbal, and presentation skills
• Experience creating sales enablement and customer-facing content
• Strong analytical, project management, and organizational skills

• Strategic thinking
• Cross-functional collaboration
• Excellent communication
• Go-to-market planning
• Market research and competitive intelligence
• Product positioning and messaging