Digital Channel Marketing Manager, Business Messaging

Title: Digital Channel Marketing Manager, Business Messaging

Industry: Technology

Location: New York, NY

Duration: ASAP – 11/24/2026

Responsibilities

• Lead development and execution of in-app communications across owned and operated digital channels to drive customer acquisition, retention, and product engagement
• Design and implement an audience-first creative and communication calendar leveraging lifecycle marketing principles
• Develop in-app campaigns and manage creative development and approvals
• Drive product adoption through clear CTAs and deep links guiding users to key in-app features
• Partner cross-functionally with product, content, creative, data science, technical program managers, engineers, and vendors to deliver measurable campaign experiences

Requirements

• Experience developing creative solutions for small business marketing challenges
• Background in content strategy
• Experience leading vendor and agency relationships
• Advanced knowledge of digital campaign creation, A/B testing, and performance optimization
• Basic understanding of mobile app development and collaboration with technical teams

Skills

• Digital Marketing
• Campaign Management
• Content Strategy
• A/B Testing
• Customer Acquisition
• Retention Strategies
• Creative Development
• Performance Optimization
• Mobile App Development
• Cross-functional Collaboration

Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.

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