Marketing Manager

Yogurtland is hiring a Marketing Manager

Job: Marketing Manager — Full-Time, Exempt

Location: Farmers Branch, TX (On-site, Mon–Fri, occasional nights/weekends)

Pay: $85,000–$105,000/yr

About the Role

Yogurtland is hiring a Marketing Manager to lead brand strategy, campaign execution, and Local Store Marketing (LSM) programs for a growing national frozen dessert franchise. This role blends hands-on marketing craft — brand messaging, promotions, franchise support — with AI-powered tools like generative content creation, predictive analytics, and workflow automation.

You'll be a great fit if you're a creative, data-driven marketer who wants to champion AI adoption across a team while staying grounded in strong strategy, storytelling, and cross-functional collaboration.

What You'll Do

• Lead brand strategy execution and end-to-end marketing campaign development
• Write brand messaging and promotional content that drives sales
• Develop and refresh Local Store Marketing (LSM) toolkits with Operations and Training
• Conduct market and competitor analysis using AI research and social listening tools
• Use AI platforms across the marketing workflow — ideation, content creation, audience segmentation, A/B testing, and performance prediction
• Track campaign performance with AI dashboards and predictive analytics to find optimization opportunities
• Manage vendor and creative partner relationships
• Support marketing budget planning and fund allocation

What You'll Bring

• Bachelor's degree in Marketing or a related field
• 5–10 years of marketing experience, ideally in franchise or retail
• Experience with social media strategy and analytics
• Hands-on experience using AI marketing tools (e.g., ChatGPT, Claude, Midjourney) in real campaigns
• Strong prompt-engineering skills and the judgment to quality-check AI output for brand accuracy
• Familiarity with marketing automation platforms such as HubSpot, Klaviyo, or Salesforce Marketing Cloud
• Excellent communication, presentation, and project-management skills

Why Join Yogurtland

• Own brand and Local Store Marketing (LSM) strategy for a nationally recognized franchise brand
• Work at the forefront of AI-powered marketing, with real budget and creative ownership
• Collaborative, franchise-focused culture built on honesty, humility, and bold thinking

How to Apply

Ready to lead marketing strategy for a brand people love? Apply today — we're reviewing candidates on a rolling basis.