Head of Americas Regional Marketing

Key Responsibilities

The Head of Americas Regional Marketing will drive pipeline growth, accelerate ARR, and strengthen market presence across North America and Latin America.

Regional Strategy & Leadership

• Develop and execute Americas marketing strategy aligned with sales priorities, ARR targets, and pipeline goals.
• Lead and inspire teams across field marketing, events, ABM, and channel marketing.
• Partner with global COE teams to activate global campaigns.

Field Marketing & Events

• Drive regional demand generation through strategic events, executive programs, and localized campaigns.
• Build brand and pipeline at industry trade shows, customer events, and roundtables.

Account-Based Marketing (ABM)

• Build and execute ABM programs for top enterprise and strategic accounts.
• Measure impact on pipeline creation, deal acceleration, and account expansion.

Channel & Partner Marketing

• Develop and execute marketing programs with key partners to expand reach and generate joint pipeline.
• Deepen partner engagement and support indirect revenue growth.

Sales Partnership

• Align with regional Sales leadership on go-to-market priorities, coverage models, and pipeline requirements.
• Ensure clear attribution to pipeline and ARR.