[Remote] Chief Marketing Officer - High-Growth Digital Bank, UK & International

Note: The job is a remote job and is open to candidates in USA. ZRG is working with an established, VC-backed digital bank with significant international ambitions. The Chief Marketing Officer will lead customer, marketing, and growth strategy, develop international propositions and acquisition programs, and partner with the CEO, Board, investors, Product, and Technology to scale the business.

Responsibilities

• Defining the marketing strategy to build and develop the genuinely global digital banking proposition
• Identifying new markets, customer segments, and material sources of revenue
• Developing compelling propositions across retail, commercial/corporate and transactional wealth customers
• Creating clear product-market fit and translating customer insight into new propositions
• Building a sophisticated, digitally led customer acquisition and growth strategy
• Developing a distinctive international brand capable of scaling across markets
• Working closely with Product and Technology to translate market opportunities into products
• Building measurable commercial cases for investment and demonstrating the link between marketing, customer acquisition and new revenue
• Acting as a strategic partner to the CEO, Board and investors as the business scales

Skills

• We are specifically looking for a career marketing leader who has already experienced significant scale within a market-leading fintech, neobank or digitally native financial services business
• You must have held the lead marketing mandate within a relevant high-growth organisation and be able to demonstrate meaningful experience of scaling customers, revenue, brand and geographic reach
• Big strategic thinking with the ability to turn ideas into commercial outcomes
• You must have experience scaling a leading fintech, neobank, payments or digital financial services platform internationally
• Deep expertise across customer segmentation, proposition, product-market fit and digital acquisition
• A track record of creating significant new customer and revenue growth
• International expansion and global customer acquisition experience
• Strong understanding of modern digital, social, content and performance marketing
• Exceptional executive presence and the ability to influence CEOs, Boards and sophisticated investors
• The imagination to challenge conventional banking models and identify entirely new sources of growth
• This role requires someone who has already been on the journey: a marketing leader who understands what it takes to move a digital financial services business through a major growth inflexion point
• We are looking for UK or East Coast USA-based candidates
• Remote working cadence with occasional travel to London and the USA

Benefits

• Remote working cadence with occasional travel to London and the USA.

Company Overview

• ZRG is a global talent advisory firm that is changing the way companies hire and manage talent. It was founded in 1999, and is headquartered in Westborough, Massachusetts, USA, with a workforce of 201-500 employees. Its website is http://www.zrgpartners.com.