Spring Bank is an FDIC insured community bank headquartered in The Bronx, New York. Founded in 2007 — as the first bank to headquarter in the South Bronx in 25 years and the first B Corp Bank in New York State — our mission is to pursue a double bottom line, serving the needs of underserved consumers and small businesses in the New York City area by providing transparent and affordable banking products and services.
Spring Bank has been designated by the U.S. Treasury as a Community Development Financial Institution (CDFI), in recognition of the investments and loans the bank makes in low- and moderate-income communities in New York City. Spring Bank is also a preferred lender with the U.S. Small Business Administration.
We exist to create a world where all people have access and the opportunity to build prosperous and abundant futures for their families and communities. The Bank seeks to create innovative depository and loan products designed to help unbanked and underbanked consumers avoid getting trapped in cycles of debt and build wealth. We are constantly innovating affordable financial products based on the needs of our community.
Who You Are
Spring Bank is currently seeking a Director of Marketing and Communication to create, implement, and manage the development of marketing and communication strategies for the Bank. This role reports into the CEO and is based at Spring Bank headquarters in the South Bronx.
What You'll Do
Marketing
- Create and implement the overall marketing vision for Spring Bank and translate into integrated business plans, tactics, projects, and deliverables.
- Oversee the daily workflow of the Marketing department (market research, communications, and product planning).
- Determine and direct the Bank’s advertising and promotional activities.
- Plan, spearhead, and attend marketing events and other campaigns to strengthen public relations and build brand awareness/recognition.
- Feature existing sponsorship relationships while identifying and cultivating new opportunities.
- Develop and foster positive relationships with community stakeholders including nonprofits, and philanthropic peers.
- Ensure brand guideline adherence internally.
- Use technology and data to identify changes in the competitive environment and enable responsive marketing activities. Conduct competitor research and explore the demand for the Bank’s services and products.
- Identify new market segments that will benefit from the Bank’s services/products.
- Prepare, execute, monitor, and analyze effective advertising campaigns based on market research.
- Oversee and manage internal usage of the designated CRM tool.
- Maintain knowledge of the competition, emerging products, trends, and services.
- Collaborate with senior managers to develop growth plans for the organization.
- Responsible for the Bank’s website as well as related and unrelated content creation.
- Forecast, draft, implement, and oversee the department’s operating budget.
- Direct social media efforts on various social networks, including Twitter, LinkedIn, FaceBook and Instagram.
- Represent the Bank at external events (in-person and virtually).
- Vendor Management
Communication
- Evaluate, direct, implement, and monitor the Bank’s marketing communications strategy and programs, including advertising, branding, and product promotion while ensuring alignment w/regulatory requirements.
- Create efficient processes for the regulatory review and approval of communication materials.
- Build cross-functional relationships w/organizational stakeholders to understand products, customers, industry and develop an appropriately focused communication program.
- As appropriate, share information about the Bank’s services to the community, donors, partners, sponsored companies, and staff.
What You Bring
- Bachelors’ Degree in Business Administration, Marketing, or related field required; Master’s degree in Marketing, preferred.
- Proven experience as a Marketing Director (10+ years’ experience in marketing and long-range planning)
- Marketing experience within financial services preferred but not mandatory.
- Excellent sales, communication, and presentation skills; bilingual (English/Spanish) a plus.
- Thorough understanding of market developments, marketing strategies and practices.
- Past work with digital marketing forms like content marketing and social media marketing
- Thorough knowledge of web analytics (e.g. Google analytics, WebTrends, etc.)
- Social Impact knowledge experience preferred
- Strong attention to detail
- Excellent interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills
- Strong supervisory and leadership skills
- Proficient with Microsoft Office Suite
Physical Requirements:
- Prolonged periods sitting at a desk working on a computer.
- Must be able to lift up to 15 pounds at a time.
What We Offer
Base Annual Salary Range: $150k-$170k- commensurate w/experience.
Equal Opportunity
Spring Bank provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity of expression, or any other characteristic protected by federal, state or local laws.
Spring Bank offers a wide array of benefits; in addition to vacation and sick time, health and dental plan options, an HRA program, vision benefits, a 401(k), Flexible Spending Account, Commuter Benefits, and more!
Spring Bank has been given the 2022 Best for the World distinction by B Lab in two of the five Impact Areas: Governance and Customers. We are especially honored at the recognition because it affirms our commitment and hard work to create a world where all people have equal access and opportunity to build prosperous futures.
Our family at Spring Bank and our loyal customers’ trust and support means that we now rank in the top 5% among all 3,000 B Corps worldwide for our positive impact and commitment to using business as a force for good.
