About Athleta
For the past 25 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.
We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable.
About The Role
The Head of Social Media will lead a team of creative, strategic and community-focused marketers who are regularly interpreting brand needs, and finding creative ways to activate on social. This team keeps a very close eye on pop culture, trends and innovation. The ideal candidate must have strong leadership, communication and influencing skills, with the ability to be flexible and nimble, regularly pivoting in new directions based on the brand’s evolving needs and the current cultural context.
What You'll Do
- Develop, build, and evolve our social media strategy across all existing social channels, keeping an eye on new, emerging platforms, to optimize engagement, grow follower count, and acquire a new customer demographic while keeping our current audience engaged. Own relationship with social agency partners, implementing and evolving our social playbook, and ensure the seasonal milestones and processes account for social needs.
- Partner with omni content markers and creative team to ensure creative briefing approach is considered and thoughtful, and content is on brand, platform-appropriate, and brand building. Oversee the seasonal content plan/calendar, and influence seasonal brief to ensure social media first content is concepted at the beginning of the season.
- Drive influencer strategy and oversee influencer agency relationships, vetting potential influencer partners and identifying rising talent. Manage and partner with macro/micro influencers on paid influencer programs to drive brand awareness, engagement, and elevate consumer brand perception. Provide top talent and brand partners with key messages, visual guidelines, and frame for their social media content creation to ensure brand voice and vision is captured and consistent.
- Regularly communicate strategy, seasonal plans and manage incoming requests from cross-functional partners
- Establish, track, and report on KPIs across paid & organic tactics per social platform and per campaign, providing actionable insights and next steps. Perform tests, competitive analysis and social listening to identify trends and consumer need gaps
Who You Are
- 7-10 years' experience in a social media or relevant roles, ideally in a fashion/e-commerce retail environments
- Brand experience is preferred and agency experience is a plus
- Passion, in-depth knowledge, understanding and experience with all social media platforms with a focus on Instagram and TikTok
- Demonstrated success building communities in the social space
- Strong visual eye and copy skills to partner with creative and editorial to bring Athleta and Athleta G!rl to life in ways that create community, provide value and/or entertainment
- Pre-existing relationships with social media platforms, potential partners/influencers, agencies, designers and photographers a plus
- Experience with reporting and analytics tools
- Must be able to adapt with changing priorities, possess outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
- Proficient in Microsoft Office and other organization and collaboration platforms
- Solutions first mindset with willingness to explore and roll-up sleeves to ensure team success
- Strong presentation, communication, writing and collaboration skills
- Team driven attitude and passion for learning
- Strategic thinker with excellent time and project management skills
Benefits at Athleta
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
- For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $164,200 - $217,500 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
US Candidates
Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.
