Collaborating closely with the executive team, you will identify and execute innovative opportunities to scale our business, enhance market penetration, and maximize profitability. Your leadership will be instrumental in fostering a culture of collaboration, creativity, and customer focus, aligning with Bud's mission to provide accessible, high-quality cannabis products.
Job Duties
- Develop and Execute Growth Strategy Create and implement a comprehensive strategy for driving revenue, market share, and overall business growth in alignment with the company's mission and goals.
- Oversee Sales and Marketing Efforts Lead and align sales and marketing teams to deliver cohesive campaigns, optimize customer acquisition strategies, and achieve ambitious revenue targets.
- Drive Business Development Identify, evaluate, and pursue new market opportunities, strategic partnerships, and potential acquisitions to expand the company's reach.
- Enhance Customer Experience Champion customer-centric initiatives to improve satisfaction, retention, and loyalty, ensuring the company delivers exceptional value.
- Monitor Market Trends Stay ahead of industry trends, consumer behavior, and competitive landscapes to inform strategic decision-making and product development.
- Collaborate with Leadership Work closely with the CEO, CFO, and other executive leaders to ensure growth initiatives are integrated across all departments and aligned with overall company objectives.
- Optimize Revenue Streams Develop and refine revenue models, pricing strategies, and new product lines to diversify and maximize income.
- Foster Innovation and Adaptability Promote a culture of innovation by identifying disruptive technologies, processes, or strategies to maintain a competitive edge.
- Lead Data-Driven Decisions Utilize analytics and KPIs to measure success, identify growth opportunities, and adjust strategies for optimal performance.
- Build and Mentor Teams Recruit, develop, and mentor high-performing teams across growth-related functions, fostering collaboration and accountability.
- Perform your duties in a consulting capacity, providing expertise or recommendations to internal or external stakeholders as needed
Skills & Attributes
- Strategic Vision Ability to craft and execute forward-thinking growth strategies that align with long-term business objectives.
- Data-Driven Decision Making Proficiency in analyzing complex data sets and KPIs to identify trends, measure performance, and inform decisions.
- Leadership and Team Building Exceptional leadership skills to inspire, develop, and manage high-performing cross-functional teams.
- Business Development Expertise Experience in identifying new markets, building partnerships, and negotiating strategic deals to drive expansion.
- Sales and Marketing Alignment Strong understanding of sales and marketing dynamics to create integrated strategies that maximize revenue and market presence.
- Financial Acumen Competence in budgeting, forecasting, and understanding financial statements to ensure growth initiatives are profitable and sustainable.
- Innovation and Creativity Ability to think outside the box, embrace disruptive technologies, and foster a culture of innovation within the organization.
- Customer-Centric Mindset Deep focus on understanding customer needs and behaviors to enhance loyalty, retention, and overall satisfaction.
- Project and Change Management Expertise in managing complex projects and leading organizational change to adapt to evolving market conditions.
- Communication and Influence Exceptional verbal and written communication skills to effectively convey ideas, influence stakeholders, and align teams.
Experience and Education
- Extensive Leadership Experience (10+ Years): Proven track record in senior leadership roles, such as VP of Growth, Chief Marketing Officer (CMO), or Chief Revenue Officer (CRO).
- Experience managing cross-functional teams, including marketing, sales, product development, and business development.
- Demonstrated ability to drive revenue growth, market expansion, and customer acquisition.
- Success in identifying new market opportunities, launching initiatives, and scaling operations.
- Deep understanding of the company's industry and its competitive landscape.
- Familiarity with trends, consumer behavior, and regulatory requirements in the sector.
- Experience in developing and executing growth strategies, including mergers and acquisitions (M&A), partnerships, or global expansion.
- Ability to align growth initiatives with overall corporate objectives.
- Proficiency in analyzing market data, customer insights, and performance metrics to inform strategies.
- Hands-on experience with growth analytics, digital marketing tools, and customer relationship management (CRM) systems.
- History of successfully managing organizational change, including restructuring or scaling teams for growth.
