Bud's Goods & Provisions is seeking a visionary and results-oriented Chief Growth Officer to drive the company's strategic growth initiatives and expand our footprint in the cannabis industry. As CGO, you will be responsible for overseeing sales, marketing, business development, and customer experience strategies to ensure sustained revenue growth and brand recognition.
Collaborating closely with the executive team, you will identify and execute innovative opportunities to scale our business, enhance market penetration, and maximize profitability. Your leadership will be instrumental in fostering a culture of collaboration, creativity, and customer focus, aligning with Bud's mission to provide accessible, high-quality cannabis products.
Job Duties
- Develop and Execute Growth Strategy Create and implement a comprehensive strategy for driving revenue, market share, and overall business growth in alignment with the company's mission and goals.
- Oversee Sales and Marketing Efforts Lead and align sales and marketing teams to deliver cohesive campaigns, optimize customer acquisition strategies, and achieve ambitious revenue targets.
- Drive Business Development Identify, evaluate, and pursue new market opportunities, strategic partnerships, and potential acquisitions to expand the company's reach.
- Enhance Customer Experience Champion customer-centric initiatives to improve satisfaction, retention, and loyalty, ensuring the company delivers exceptional value.
- Monitor Market Trends Stay ahead of industry trends, consumer behavior, and competitive landscapes to inform strategic decision-making and product development.
- Collaborate with Leadership Work closely with the CEO, CFO, and other executive leaders to ensure growth initiatives are integrated across all departments and aligned with overall company objectives.
- Optimize Revenue Streams Develop and refine revenue models, pricing strategies, and new product lines to diversify and maximize income.
- Foster Innovation and Adaptability Promote a culture of innovation by identifying disruptive technologies, processes, or strategies to maintain a competitive edge.
- Lead Data-Driven Decisions Utilize analytics and KPIs to measure success, identify growth opportunities, and adjust strategies for optimal performance.
- Build and Mentor Teams Recruit, develop, and mentor high-performing teams across growth-related functions, fostering collaboration and accountability.
- Perform your duties in a consulting capacity, providing expertise or recommendations to internal or external stakeholders as needed
Skills & Attributes
- Strategic Vision Ability to craft and execute forward-thinking growth strategies that align with long-term business objectives.
- Data-Driven Decision Making Proficiency in analyzing complex data sets and KPIs to identify trends, measure performance, and inform decisions.
- Leadership and Team Building Exceptional leadership skills to inspire, develop, and manage high-performing cross-functional teams.
- Business Development Expertise Experience in identifying new markets, building partnerships, and negotiating strategic deals to drive expansion.
- Sales and Marketing Alignment Strong understanding of sales and marketing dynamics to create integrated strategies that maximize revenue and market presence.
- Financial Acumen Competence in budgeting, forecasting, and understanding financial statements to ensure growth initiatives are profitable and sustainable.
- Innovation and Creativity Ability to think outside the box, embrace disruptive technologies, and foster a culture of innovation within the organization.
- Customer-Centric Mindset Deep focus on understanding customer needs and behaviors to enhance loyalty, retention, and overall satisfaction.
- Project and Change Management Expertise in managing complex projects and leading organizational change to adapt to evolving market conditions.
- Communication and Influence Exceptional verbal and written communication skills to effectively convey ideas, influence stakeholders, and align teams.
Experience And Education
- Extensive Leadership Experience (10+ Years): Proven track record in senior leadership roles, such as VP of Growth, Chief Marketing Officer (CMO), or Chief Revenue Officer (CRO).
- Experience managing cross-functional teams, including marketing, sales, product development, and business development.
- Demonstrated ability to drive revenue growth, market expansion, and customer acquisition.
- Success in identifying new market opportunities, launching initiatives, and scaling operations.
- Deep understanding of the company's industry and its competitive landscape.
- Familiarity with trends, consumer behavior, and regulatory requirements in the sector.
- Experience in developing and executing growth strategies, including mergers and acquisitions (M&A), partnerships, or global expansion.
- Ability to align growth initiatives with overall corporate objectives.
- Proficiency in analyzing market data, customer insights, and performance metrics to inform strategies.
- Hands-on experience with growth analytics, digital marketing tools, and customer relationship management (CRM) systems.
- History of successfully managing organizational change, including restructuring or scaling teams for growth.
