Event Marketing Manager

Informa Group PLC • Full-time • New York City, NY, US • 23h ago

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500
large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do
business.

We also provide year-round online platforms where companies showcase their businesses and products
and buyers conduct research, generating valuable leads, and we provide data and digital content that
supports the flow of knowledge and transactions in markets.

Job Description

What we’re looking for:

As a key role on the event development team, you will work with the Director, Event Development and show teams to create, manage and execute event marketing plans for new and existing international The Battery Show events through digital and traditional channels. This new role offers an exciting opportunity to support the growth of The Battery Show portfolio, with the focus in the Middle East and Asia. The right candidate will have high organizational skills, an eye for detail, be willing to create new strategies, strong communication skills both written and verbal, and be passionate about delivering excellence for Informa Markets internal and external customers.

Role Accountability and Duties:

Collaborate with the Director, local teams and partner colleagues in other Informa regions to develop and execute collaborative marketing campaigns

Content, sales and marketing teams to determine the marketing strategy for show brands and ensure alignment with portfolio and event goals

Create, manage, develop, and produce branding, attendee and exhibitor promotional campaigns

Analyze and understand attendee segments and personas to deliver marketing campaigns that drive attendance for show brand and meet the event’s objectives and KPIs

Responsibility for tactical execution of marketing campaigns

Partner with the central marketing team to ensure IME’s event presence and experiences bring the show brands to life and align with business priorities and event messaging

Partner with cross-functional teams to develop themes, ideas, concepts, and schedules: sales, event management, digital marketing, graphics, email deployment, web development, data, operations, and conference

Work closely with other marketers within the portfolio of The Battery Show to ensure a consistent brand experience

Oversee the development and production of digital and printed collateral for in-person and virtual events

Drive continuous improvement and propose fresh ideas to drive the most impact in our program initiatives and event marketing campaigns

Develop relationships with external media partners to build barter and advertising opportunities for the event(s)

Website content and ensuring accuracy and timeliness of information

Manage marketing costs and budgets

Post-show analysis of marketing campaigns including the coordination of post-show surveys

Ability to travel and work across time zones

Qualifications

What you bring to the team:

Minimum of 3 years of marketing experience in a trade show or events environment

Experience working with international teams in different global markets

A solid understanding of SEO, PPC and social media

Influencer marketing experience is desirable

High level of creativity and ability to think outside the box to develop innovative marketing strategies.

Exceptional organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.

Proficiency in marketing analytics tools and platforms to track and measure campaign performance.

Ability to thrive in a fast-paced, deadline-driven environment and work effectively both independently and as part of a team.

Ability to develop and manage budgets and multiple project timelines

Excellent written and verbal communication skills.  Copy writing and editing experience a must

Smart planning and keen attention to detail for large event management with multiple work streams: Eloqua, Wrike

Analytics Experience (Google Analytics or Adobe Analytics preferred)

Proficiency in Microsoft Office

Knowledge of Adobe Creative Suite and HTML is a plus

The pay range for this position is $70,000 - $80,000 depending on experience

This posting will expire on January 8, 2025.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.