HUNT’S SERVICES
Paid Search Marketing Specialist (PPC)
Position Summary:
The PPC Expert is a dynamic role for us, focusing on developing and optimizing pay-per-click campaigns to drive measurable results and maximize ROI. You'll play a key part in designing, managing, and scaling campaigns—particularly for digital products like eBooks—while collaborating with our marketing team to ensure alignment with business goals.
Typical Work Schedule:Monday – Friday, 9am-5pm
Compensation: $76k-$80k (dependent on experience and/or qualifications)
Key Responsibilities:
Campaign Development & Management:
- Plan, develop, and manage PPC campaigns across platforms such as Google Ads and Bing Ads
- Design and optimize Ad creatives tailored for Home Services like Plumbing, HVAC and Electrical
- Conduct comprehensive keyword research and implement bidding strategies to maximize campaign effectiveness
- Perform A/B testing for ads, landing pages, and targeting strategies to improve conversion rates
Performance Analysis & Optimization:
- Analyze campaign performance using key metrics (CTR, CPA, ROAS, etc.) and provide actionable insights for improvement
- Continuously monitor and optimize campaigns to maximize ROI and achieve business goals
- Develop detailed reports showcasing performance trends, successes, and areas for improvement
Strategic Collaboration:
- Work closely with the marketing team to ensure consistent messaging across all channels
- Identify new opportunities for PPC campaigns based on industry trends and business objectives
- Stay updated on PPC best practices and emerging trends to keep campaigns ahead of the curve
Other Digital Marketing Duties as Assigned
Basic Qualifications:
- Bachelor’s degree in Marketing, advertising, or related field - OR - commensurate combined education & professional experience
- 3-5 years experience managing multiple (10+) concurrent PPC campaigns across platforms like Google Ads or Bing Ads,including creating/optimizing landing pages, whilstutilizing tracking and reporting tools
- 3-5 years experience with budgeted campaigns of $20K or more per month, utilizing demand generation tactics including PPC advertising, content marketing, email marketing, and webinars
- Experience utilizingstrong communication/collaborative systems protocolsacross different teams with diverse stakeholders
Preferred Qualifications:
- Familiarity with reporting and analytics tools like Google Analytics and Google Tag Manager
- Certification in Google Ads (or similar PPC-related qualifications)
- Experience in Home Services; i.e., construction, trades, or related field
What We Offer
- Competitive salary and performance-based incentives
- Opportunities for professional growth and training
- A supportive and collaborative work environment
- Health, dental, and vision insurance
- Paid time off and retirement plan options
Hunt's Services is an Equal Opportunity Employer. We are committed to fostering a diverse and inclusive workplace where all employees feel valued, respected, and supported. We believe that diversity and inclusion among our workforce is critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.
We do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, national origin, ancestry, age, marital status, disability, genetic information, veteran status, or any other legally protected characteristic.
If you require reasonable accommodation in the application or hiring process, please let us know.
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