**Note: This is an in-person job and we don’t hire remotely. Please only apply if you have experience with a 50,000,000+ per year direct-to-consumer e-commerce company.
Inno Supps is one of the fastest-growing supplement companies in the industry. Our goal is to be the largest supplement company in the world within 5 years and change millions of lives a year by providing the most effective and healthy products on the market, free of artificial sweeteners, fillers, or harmful additives.
About the Role:
The VP of eCommerce Marketing Operations is the head of growth and e-commerce marketing operations and will be solely responsible for the performance of the website operations, customer acquisition, and customer retention objectives. This role will guide teams to optimize website performance, increase website conversion rates, and reduce customer acquisition costs by leading the e-commerce team, marketing team, and content team.
Job Duties
Develop and Execute E-Commerce Marketing Strategy: Create and implement data-driven marketing strategies to drive revenue growth, customer acquisition, and retention across all digital platforms (website, mobile, email, social media, paid search, etc.).
Team Leadership: Build, mentor, and lead a high-performing e-commerce marketing team, fostering a culture of creativity, collaboration, and performance.
Digital Marketing Optimization: Oversee and optimize digital marketing channels, ensuring high ROI and cost-effective strategies. Manage SEO, SEM, social media, display advertising, affiliate marketing, and other relevant channels.
Customer Insights & Data Analytics: Use data and analytics to continuously monitor performance, identify trends, and make data-driven decisions to enhance the customer experience and improve marketing effectiveness.
Cross-Functional Collaboration: Work closely with product, sales, merchandising, and customer service teams to ensure alignment between marketing initiatives and overall business objectives.
Brand Growth & Awareness: Drive brand awareness through innovative online marketing campaigns, influencer partnerships, and thought leadership in the e-commerce space.
Budget Management: Develop and manage the e-commerce marketing budget, ensuring resources are allocated efficiently and aligned with business goals.
WHAT WE'RE LOOKING FOR
- A minimum of a bachelor's degree in business development, Marketing, or related field. Masters degree preferred.
- 3+ years of experience leading an e-commerce company that is doing $50,000,000+ per year in direct-to-consumer sales.
- Experience collaborating with a team of designers and developers, ideally in an overseas setting.
- Strong communicator with the ability to moderate based on audience and demonstrate an ability to partner with a range of cross-functional partners.
- Proven ability to lead the charge for the entire product development cycle. This includes: defining a product roadmap, working with web designers/architects to prioritize initiatives, managing sprints, and writing user stories/acceptance criteria.
- Exceptional communication skills and the ability to collaborate with a lot of attention to detail.
- Capable of breaking down complex problems and holding your own in discussions with web developers/designers.
- Decisiveness and proactiveness: you understand that we need to move quickly and that starts by making decisions, owning them, and iterating when required.
- A solid understanding of data flows between e-commerce, payment, and analytical systems (data warehouses and back-end apps)
- Entrepreneurial in spirit, thrives in a fast-paced environment.
WHAT’S IN IT FOR YOU?
- Competitive compensation and performance-based incentive plans.
- A strong company culture is enforced through the hiring process to ensure values alignment and a highly collaborative team.
- A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
- A high-growth, dynamic environment with opportunities for your direct impact to be felt.
- Paid holidays, Fun Team Events, and PTO.
- Frequent In-person team meetups for optimal collaboration, team building, and accelerating productivity.
- A work environment and culture that is based on high performance, productivity, and continuous improvement.
- The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each day.
- Free Monthly Product Up To $200 and Unlimited Heavily Discounted Product.
For this particular role, the base salary range is competitive and ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of the total compensation for this position.
