Content Marketing Manager - Remote
Position Overview
We are seeking a proactive and innovative Content Marketing Manager to join our dynamic team, dedicated to empowering growth-oriented companies. This role is pivotal in crafting engaging content that not only captivates but also drives tangible results. Collaborating closely with Practice Leaders and sales teams, you will play a vital role in effectively communicating our unique services through various campaigns, collateral, and multimedia content that resonates with our target audience.
Company Culture And Values
Our firm specializes in Finance, Accounting, and HR services, providing essential support to early and growth-stage companies. We pride ourselves on our collaborative and values-driven culture, where creativity, curiosity, and authenticity are at the forefront of our operations. Join us as we help businesses unlock their full potential in a fun and supportive environment.
Key Responsibilities
- Develop and deliver compelling content that positions our brand as a thought leader in fractional Finance and HR services.
- Equip sales teams and Practice Leads with engaging materials that enhance client engagement and support sales objectives.
- Plan, execute, and manage multi-channel demand generation campaigns through email, social media, video, webinars, eBooks, and podcasts.
- Execute targeted email campaigns for client engagement, events, and prospecting.
- Leverage strategic partnerships to maximize the impact and reach of campaigns.
- Coordinate logistics for virtual and in-person events while leading webinars, podcasts, and panel discussions.
- Collaborate with cross-functional teams to align marketing initiatives with overall company goals.
- Utilize HubSpot for tracking, reporting, and optimizing campaign performance through data-driven insights.
- Stay updated on market trends and emerging digital tools, infusing innovative strategies into our marketing efforts.
- Manage relationships with external vendors and freelance talent to enhance our content offerings.
Required Skills
- Proven experience as a content marketer with a strong track record in generating high-quality, lead-driven content.
- Proficiency in creating and managing digital marketing campaigns across various platforms.
- Exceptional writing and storytelling capabilities with a portfolio of engaging content.
- Strong interpersonal skills, facilitating collaboration with diverse stakeholders.
- Highly organized, adept at managing a comprehensive content calendar while prioritizing tasks effectively.
- Self-motivated and agile, able to adapt to changing needs and pivot strategies as required.
- Proficient in HubSpot, including campaign tracking, email automation, and data analytics.
Qualifications
- A minimum of 7 years of experience in content marketing, digital marketing, or demand generation.
- Preferred experience in professional services or consulting settings.
- Familiarity with WordPress and foundational SEO principles is a plus.
- Basic design skills using Adobe Suite or Canva are beneficial.
- Proficiency in Google Analytics is advantageous.
Compensation And Benefits
- Competitive salary range of \(80,000 - \)100,000 base, plus bonus opportunities.
- Comprehensive benefits package, including PTO, medical, dental, vision, HSA match (depending on plan), and 401(k) options.
Career Growth Opportunities
This position offers an excellent platform for professional development, allowing you to work directly with Practice Leaders and sales teams, fostering insights and experiences that enhance your career trajectory.
If you are ready to leverage your content marketing expertise in a vibrant and forward-thinking environment, we encourage you to apply and join us in making a meaningful impact.
Employment Type: Full-Time