Wowza Media Systems, a trusted leader in mission-critical video streaming solutions, is looking for a Head of Marketing / Head of Growth to lead and elevate our marketing function. Reporting directly to the CEO, you will drive strategic demand generation, website optimization, and pipeline growth to power our enterprise-focused sales motion.
This is a high-impact, hands-on role where you will lead a talented team, develop innovative marketing strategies, and deliver predictable results that directly impact Wowza's growth trajectory.
This person is required to be in the Denver metro area and able to be on-site.
What You'll Do:
- Own the Marketing Function: Oversee all aspects of marketing strategy and execution, ensuring alignment with Wowza's business goals and driving predictable demand generation.
- Be Results-Oriented: Deliver measurable outcomes through effective demand generation and sales enablement strategies, with robust reporting to track and optimize performance.
- Coach and Mentor the Team: Provide hands-on leadership and mentorship to a team of 8-10 marketing professionals, fostering a high-performing, collaborative environment.
- Drive Demand Generation: Implement data-driven campaigns that consistently deliver high-quality leads and drive sales growth across key enterprise customer segments.
- Enhance Website and Digital Presence: Optimize the website and digital channels to effectively communicate Wowza's value proposition and convert visitors into high-quality leads.
- Build Community and Engagement: Develop and execute strategies to build an engaged customer and prospect community through webinars, forums, and targeted campaigns.
- Develop Cross-Functional Alignment: Partner closely with sales, product, and customer success teams to ensure marketing initiatives directly support pipeline and revenue goals.
- Utilize Data and Analytics: Leverage data insights to drive personalized marketing campaigns, optimize performance, and continuously improve ROI.
- Focus on Digital Excellence: Lead strategies across SEO, PPC, social media, and content marketing to maximize visibility and engagement.
Requirements
About You:
- Proven Leadership Skills: Demonstrated ability to lead, mentor, and manage high-performing teams while fostering a collaborative, results-oriented culture.
- Data-Driven Mindset: Expertise in reporting and analytics to measure campaign success, identify opportunities, and drive actionable insights.
- SEO and Website Expertise: Hands-on experience optimizing website performance and SEO strategies to improve traffic, engagement, and conversions.
- PLG Experience: Proven ability to design and execute Product-Led Growth strategies in a B2B SaaS environment, driving adoption and revenue growth.
- Messaging and Positioning: Exceptional skills in crafting and clearly communicating value propositions that resonate with target audiences.
- Community Building: Experience in building and fostering engaged communities through webinars, forums, and content-driven strategies.
- Webinar and Event Expertise: Track record of running impactful webinars and events that drive lead generation and thought leadership.
- Digital Marketing Mastery: Proficiency in SEO, PPC, social media, content marketing, and other digital channels to drive demand and engagement.
- Results-Driven Accountability: A hands-on approach to delivering results, taking ownership of outcomes, and optimizing for success.
Benefits
Compensation package: $180,000-$250,000
This range represents the anticipated low and high end of our compensation package range for this position. Actual salaries, bonuses, and benefits will vary and will be based on a range of factors, such as a candidate's qualifications, skills, competencies, and location. The compensation package is one component of our total compensation package for employees.
Wowza offers a comprehensive benefits package which includes the following (US Employees):
- Medical, Dental, and Vision insurance available 1st day of employment
- Generous Paid Time Off
- 401(k) with strong company match
- Dependent Care Flexible Spending Account
- Employer Paid Basic Life Insurance and AD&D
- Voluntary Life Insurance (Employee/Spouse/Child)
- Parental Leave
- Short-Term and Long-Term Disability
- Training & Development
- Employee Assistance Program (EAP)
Who We Are:
Wowza Media Systems is a Colorado-based, globally-known leader in video streaming software solutions. Wowza's software enables its customers to deliver high-fidelity video streams from any source to any destination, reliably at large scale and with low latency. Wowza's solutions are implemented by tens of thousands of customers in more than 100 countries, across education, healthcare, enterprise, gaming, fitness, auction, e-commerce, and government applications. Founded nearly fifteen years ago, Wowza is backed by private equity firm Clearhaven Partners.
Why Work for Wowza:
Join a fast-paced, private equity-backed Colorado software company sitting at the intersection of mission critical video streaming applications. Wowza has long standing reputations for technical prowess and consistent innovation and has been a consistently growing company. In addition, Wowza's team works to connect the larger community with our passion for tech. From live-streaming graduation ceremonies for local schools to helping parents monitor their children in the NICU, employees can cultivate the same creative energy that first brought the company to life. Our employees are encouraged to take ownership of their role and coworkers are happy to help one another along their video journey. We have a brand-new company headquarters office as well as remote employees across the US and around the globe.
