As the Marketing Director, you will be responsible for creating, executing, and measuring comprehensive marketing plans that align with our business goals and position us as the most respected event production and audiovisual company in the industry. This role requires both high-level strategic thinking and hands-on execution, from crafting brand messaging to implementing digital campaigns. You'll be the driving force behind our marketing efforts, including content creation, social media management, and lead generation, while leveraging systems like HubSpot to track performance and optimize results.
Your ultimate focus will be to not only grow our brand presence but also demonstrate how your marketing efforts directly impact revenue growth of the business. You will work with a small fractional team of employees and vendors.
If you are a strategic marketer with a passion for driving growth and are eager to roll up your sleeves to make a tangible impact, we want to hear from you!
Key Responsibilities:
- Strategic Marketing Planning: Create, execute, measure, and optimize comprehensive marketing strategies that drive brand awareness, client acquisition, and revenue growth, primarily across digital and social channels.
- Campaign Development & Execution: Lead the creation, execution, and optimization of integrated marketing campaigns to promote AVFX and our services.
- Website Management & Oversight: Manage and maintain the company's website, ensuring it drives high-quality inbound leads, is user-friendly, and adheres to our brand standards.
- SEO Management & Tools: Develop and implement SEO strategies to improve organic search rankings, drive traffic, and increase online visibility. Utilize tools like HubSpot, Google Analytics, SEMrush, or Ahrefs to monitor and refine SEO performance.
- Content Creation: Write compelling copy for various marketing channels, including email campaigns, social media posts, thought leadership content, web pages, press releases, and proposals or other sales enablement tools.
- Social Media Management: Manage and grow our social media platforms, curating content that aligns with our brand and engages our target clientele.
- CRM & Marketing Automation: Use HubSpot to design, implement, and track lead nurturing campaigns, client engagement strategies, and automated workflows.
- Brand Management: Strengthen our brand presence by ensuring consistent messaging and visuals across all platforms including proposals to clients.
- MarCom Templates: Responsible for the creation and management of marketing communication templates, including, but not limited to, the Brand Guidelines, Case Studies, Blogs, Proposals, etc.
- Analytics & Reporting: Track, analyze, and report on key performance metrics, including lead generation, conversion rates, client acquisition costs, and marketing ROI. Use data to refine strategies and demonstrate marketing’s impact on revenue growth.
- Revenue-Focused Marketing: Develop and implement strategies that tie marketing initiatives directly to revenue, showcasing the tangible results of your efforts.
- Collaboration: Partner with sales, solutions development teams, and creative teams to ensure alignment between marketing efforts and business objectives.
- Budget & Vendor Management: Oversee the marketing budget and manage relationships with external vendors and agencies to maximize efficiency and ROI.
Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or related field.
- 7+ years of experience in marketing, ideally within the professional services or events sectors.
- Proven experience creating and executing data-driven marketing strategies that directly contribute to revenue growth.
- Experience (preferred) working with corporate clients, associations, and trade show organizers.
- Expertise in using HubSpot or similar CRM/marketing automation platforms.
- Strong copywriting, content creation, WordPress, and editorial skills.
- Deep understanding of digital marketing channels, including social media, email marketing, SEO, and paid advertising.
- Strong analytical skills, with experience tracking and reporting on marketing metrics and adjusting strategies based on insights.
- Ability to work both strategically and tactically, with a hands-on approach to execution.
- Excellent communication, leadership, and project management skills.
- Experience managing budgets and external vendors/agencies.
- A passion for the events industry and creating extraordinary client experiences.
**Submit a cover letter and a resume for consideration.
