At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.
Lifecycle Marketing guides potential and existing customers through key stages on Vanta—acquisition, customer engagement, and customer expansion—by delivering the right message to the right audience at the right time.
This role will be accountable for driving the acquisition of new customers by developing, executing, and optimizing email marketing tactics like nurtures, newsletters, and campaigns with the ultimate goal of nurturing pipeline and improving the progression of leads and prospects through the acquisition funnel.
What you’ll do as an Lifecycle Acquisition Lead at Vanta:
- Own the lead and prospect nurture strategy through email channel to progress pipeline through key stages of the acquisition funnel globally.
- Develop coverage and optimization of email touchpoints to develop intent to buy holistically for both marketing and sales to ensure consistency in messaging
- Collaborate with marketing operations, product marketing, and brand studio to test and learn into copy and content that effectively engages and drives outcomes
- Drive understanding and alignment of Lifecycle Marketing acquisition program efforts with internal and external stakeholders through reporting and readouts
How to be successful in this role:
- Established track record in B2B lifecycle acquisition efforts
- Expert in end-to-end email campaign development, execution, and measurement for learnings and impact
- Deep experience in reviewing and reporting on data, identifying actionable insights, and applying that into strategy
- Success in fostering collaboration and creating alignment with cross-functional teams
- Experience with marketing automation systems like Hubspot/Marketo, SFDC, and project management tools like Asana
- Strong communication skills and confidence in presenting results to an executive team.
What you can expect as a Vantan:
- Industry-competitive compensation
- 100% covered medical, dental, and vision benefits with dependents coverage
- 16 weeks fully-paid parental Leave for all new parents
- Health & wellness and remote workplace stipends
- Family planning benefits through Carrot Fertility
- 401(k) matching
- Flexible work hours and location
- Open PTO policy
- 11 paid holidays in the US
- Offices in SF, NYC, Dublin, and Sydney
To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors, including candidate location, skills, depth of work experience, and relevant licenses/credentials, and may vary from the amounts listed below. The salary or OTE range for this position is $000,000 - $000,000. This role may also be eligible for commissions/bonus, equity, medical benefits, 401(k) plan, and other company perk programs.
At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.
About Vanta
We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security.From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged.
Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that's real-time and transparent.
