Overview /Objective
The NFL is currently seeking an Associate to join our Player Social Marketing team to oversee the day-to-day operations of the program and help lead player-lead social activations. This individual will help oversee a team of 3 coordinators and will drive the Player Social marketing strategy efforts – including its gameday content sharing program, helmet-off storytelling, marketing initiative support, and tentpole strategy. The ideal candidate will have a deep understanding of the National Football League, athlete marketing, and social media. This individual will play a key role in managing internal and external stakeholders and will be tasked with identifying innovative ways to tell player-driven stories, engage key audiences and drive business objectives. The day-to-day responsibilities of this position will require best-in-class creative and analytical skills along with the ability to operate efficiently in a fast-paced, non-stop environment.
This is a long term contract opportunity with the NFL.
Responsibilities
- Mentor and oversee a team of 3 coordinators (across NY and LA) and their day-to-day responsibilities.
- Oversee Player Social initiative to support all active NFL players in their social media needs – including weekly tune-in highlight program, helmet-off storytelling, event coverage support, player participation in League initiatives, original content series, and more
- Service and collaborate with NFL agents and player marketing reps to support any and all social media requests and maximize opportunity League partnership
- Strategically use social insights and analytics to guide content development and drive the NFL’s brand forward with existing and emerging audience
- Lead content opportunities for players around key marketing priorities including International, Flag, Cause Initiatives (MCMC, Salute to Service, WPMOY, Crucial Catch), and more.
- Lead player activations at tentpole events (Combine, Draft, International Games, Pro Bowl Games, Super Bowl) from conception to execution
- Collaborate and work cross-functionally with internal and external teams, including brand marketing, consumer products, communications, events, and creative agencies
Required Qualifications
- Bachelor’s Degree preferred
- 5 years of experience in social media, marketing or content editorial experience, preferably in sports or entertainment industry
- At least 3 years working with professional athletes or in sports marketing
- At least 2 years of experience managing a team of 2-4 people
- 2-3 years of experience in social production with the ability to lead a crew and manage post production
- Extensive knowledge of the current landscape of the NFL and its players
Preferred Qualifications
- Optimal to have pre-existing relationships with key NFL players and / or representatives
- Proficient knowledge in Adobe Creative Suite, including Photoshop, After Effects, and Lightroom
- Strong understanding of content creation, player-lead activations, and event management with a focus on innovative experiences
- Highly proficient in developing compelling strategy and recap decks for internal and external presentations
Other Key Attributes / Talent Characteristics
- Willingness to work non-traditional hours, including nights, select holidays, and weekends
- Proven leader with the ability to work effectively and independently in a highly matrixed organization
- Self-starter with a positive attitude to inspire not only direct reports but larger department
Physical Demands
N/A
Travel
Estimated 10% of the year, during peak tentpole season.
Terms /Expected Hours Of Work
NFL employees are required to work 40 hours per week, with occasional overtime and weekend requirements.
Salary
$45—$47 USD
The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect, and build a workplace culture that will drive our continued success.
The NFL is committed to building a diverse, equitable, and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.
Who We Are
NFL Core Values:
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
NFL Leadership Attributes
- Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
- Execute: We take action with precision, delivering results that drive our goals forward.
- Inspire: We motivate others through vision, energy, and a commitment to excellence.
- Live Our Values: We embody our core principles in every decision and action.
- Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
- Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
Who You Are
Talent Attributes: What we expect for our employees:
- Embody an enthusiastic, proactive can-do attitude
- Embrace grit, free from ego or entitlement
- Excel as a relationship builder, with the ability to influence
- Eager learner, driven by passion rather than just ambition
- Encompasses an incredible work ethic with an agile mindset
