Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.
Salary Range
$96,000.00 - $124,000.00
What's the role?
Etsy is seeking a Marketing Operations & Insights Analyst to lead our CRM Insights strategy. In this role you will monitor key CRM metrics, ensure database quality, resolve incidents, and provide insights that shape our broader strategy.
This is a full-time position reporting to the Senior CRM Operations & Insights Manager. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.
This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.
What does the day-to-day look like?
- Monitor Key CRM Metrics: Daily check-ups on sends, clicks, conversions, GMS, and sanity metrics such as sender score, inbox placement, spam rate and deliverability. The goal is to ensure smooth operations.
- Routine Tasks: Manage database maintenance (Persistent hold out groups, experiment data, etc), resolve incidents, and improve data literacy through knowledge transfer.
- Data Analysis: Transform data into valuable insights to help the CRM team and stakeholders understand CRM performance as well spotting new opportunities.
- Experimentation: Develop a backlog of experiments based on insights from stakeholders such as Marketing Analytics, Research, and Merchandising. Ensure campaigns are meaningful and data-driven.
- Design Operating Procedures: Develop and implement procedures to streamline CRM operations, including operational efficiencies and new workflow tooling.
- Reporting Cadence: Prepare decks, track and review experiments, and create and maintain presentations for weekly performance, quarterly plans, and key metrics.
- Data Visualization: Build dashboards to visualize data for various audiences and enable teams to draw actionable insights.
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.
Qualities that will help you thrive in this role are:
- Proven success in a CRM operations or insights role.
- Strong analytical skills with the ability to translate complex challenges into actionable solutions.
- Experience with CRM metrics and marketing automation platforms.
- Proficiency in Braze and Looker is preferred.
- Exceptional attention to detail, organization, and time management skills.
- Effective communication with a broad set of partners and stakeholders.
- A collaborative team player who can work across different departments.
- Hands-on experience with SQL and data visualization tools.
- Familiarity with local and global policies such as CAN-SPAM, CASL, and GDPR.
Additional Information
What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.
Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.
