Lucky Lab is a lifestyle coffee shop brand that is quickly expanding in the Austin and surrounding area markets. We have a serious passion for good coffee and happy pups! In growing our brand we are looking to add a Director of Brand Marketing to our talented team. You will be responsible for overseeing the marketing department and creating effective and beautiful communication in a variety of media, including, but not limited to digital, video, photography, and whatever other crazy ideas you come up with.
About the position:
- This role is responsible for conceptual brand work visual life
- The successful candidate will possess a deep understanding of the brand, activate brand strategies, and be an influential leader to the team
- You will encourage excellence and drive high standards for projects across a variety of touchpoints, including marketing campaigns, branded goods, editorial stories, apparel graphics, and packaging
- You have the ability to tell a good story and communicate it effectively across all channels
- You will have a natural ability to attract and inspire creative talent
- Helping them reach their full creative potential by taking an active role in the creative process, offering insights and creative direction to help elevate their work
- Champion Lucky Lab’s brand in support of the overall marketing vision and business needs
- Manage the Brand Design team, providing inspiration, guidance, support, and creative direction
- Deliver end-to-end creative concepts across marketing campaigns, branded goods, editorial stories, apparel graphics, and packaging
- Encourage excellence by promoting a high-performance fun environment, a strong sense of urgency, quality standards, creative exploration, innovation, and continuous learning
- Share best practices and innovative creative solutions with a continuous pulse on the hospitality industry, college campus life and dog/coffee lifestyle trends
- Continuously promote and evolve the Brand Style Guide to drive brand consistency across channels
- Ability to forecast, measure, analyze and report on the impact of a campaign
About you:
- Minimum 4+ years of agency or in-house creative team experience.
- Bachelor's degree or equivalent experience in Design or related field, or equivalent combination of education and experience.
- Successful track record leading a marketing and design team; able to delegate, coach, mentor and provide effective direction and feedback.
- A strong portfolio of relevant work, with a focus on graphic art and illustration.
- Demonstrated expertise in a broad array of areas including marketing campaigns, print advertising, editorial design, apparel graphics, and packaging.
- Ability to build a department from the ground up.
- Self-driven leader able to work in a fast moving, ever-changing environment.
- Highly organized with good project management skills. Able to juggle multiple, and sometimes, conflicting priorities and needs.
- Excellent communication and presentation skills.
- Skilled in Adobe Suite: Photoshop, Illustrator, InDesign, as well as Microsoft Suite.
- Proactive in nature and driven to act with a sense of urgency.
- Have a genuine love for all things coffee & dogs!
Salary DOE. Medical, dental, vision, paid time off, discounted food, drinks and merchandise.
Please email your resume and portfolio to to courtney@luckylabcoffee.com.
