Title: Specialist, Email Marketing
FLSA Status: Exempt
Supervisor: Creative Director
Location: US-Fairfax, VA or Remote
Department: Marketing, Content and Communications
Level: Staff
Alt Work Eligibility: CWW-Y, Remote-Y
Starting base salary range for this position is $60,000-$70,000. Individual compensation will be commensurate with the candidate's experience. Full benefits are available and this position is eligible for the Staff level annual bonus program.
Summary Of Position
Responsible for supporting all aspects of email marketing programs. From scheduling and production through to execution, s/he will work with the Global Marketing Department to achieve measurable email marketing results. The ideal candidate must have email marketing experience with a deep knowledge of email marketing best practices. S/he will prepare and launch HTML emails and utilize Salesforce Account Engagement to deliver powerful and personalized experience to our customers.
Major Duties & Responsibilities
- Collaborate with internal team members to develop and deploy effective email marketing campaigns with measurable results using Salesforce Account Engagement.
- Work closely with colleagues in the Marketing Department to develop and implement email marketing strategy and execute initiatives to meet their goals.
- Optimize emails using industry best practices, email drips and strategic A/B testing.
- Suggest innovative email experiences and share creative ideas to keep the team engaged and excited about email options.
- Present email marketing concepts and establish schedules and meet deadlines.
- Prepare email marketing campaigns for deployment, including proofreading content, optimizing and manipulating imagery, editing HTML, setting up promotions, and testing.
- Coordinate with internal staff and contractors to establish mailing schedules using Basecamp.
- Maintain performance reports tracking key email marketing metrics and communicate results with internal stakeholders.
- Analyze and monitor the latest email marketing trends and identify potential email marketing opportunities.
- Work with the Marketing department to determine appropriate email campaign send lists and utilize Salesforce to run list queries.
- Collaborate with and assist the Marketing Technology team on marketing automation setup, reporting and other projects.
- Assist with additional marketing services as needed.
Required Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education
- Bachelor’s Degree in marketing, communications, graphics, web, journalism or equivalent strongly preferred.
Experience Level
- Minimum of two years related experience and/or training; or equivalent combination of education and experience.
Technical Skills
- Experience coding responsive HTML/CSS email templates.
- Proficient in Salesforce Account Engagement or similar enterprise ESP.
- Experience working in Basecamp, ClickUp, or similar Project Management System.
- Functional experience with Adobe Photoshop.
Other Skills
- Exceptional attention to detail and excellent organizational skills.
- Ability to manage and prioritize multiple projects.
- A balance of creative and analytical thinking.
- Ability to work both independently and collaboratively as part of a team.
- Good communications skills including excellent spelling, grammatical and proofreading skills.
Preferred Qualifications
- Experience in CAN-SPAM and GDPR or other regulations/laws related to privacy and email communications.
- Experience with email metrics and report creation.
- Experience with design and an eye for good design.
- Current and active Marketing Cloud Account Engagement Specialist or Consultant certification(s) from Salesforce.
Why You’ll Love Working Here
- AVIXA is a global organization that celebrates diversity of thought, background, demographics, and experience.
- The AV industry is truly inspiring, changing how people experience the world.
- We’re headquartered in Fairfax, VA but also have a widely distributed team. We recognize that talented people live all over the world.
- Our values: Trust, Heart, Courage. No buzzwords here. We take these seriously and live them every day.
- Our people: you will be surrounded by some of the most talented, supportive, smart, and thoughtful leaders and teams.
- It’s not all about work: generous PTO and holiday time off, flexible working hours, option for a Compressed Work Week (i.e., 9/75 work week, or every other Friday off)
- The perks: AVIXA offers comprehensive medical, dental, and vision benefits, 401k plan with company matching, pet insurance, learning and career development opportunities, education assistance, and more!
This description describes the general duties and responsibilities of the position. It is not a complete list of duties and the employee may be required to take on additional duties and responsibilities as required by the needs of the association.
EEO Policy Statement: It is the policy of AVIXA to provide equal employment opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, sexual orientation, or any other category protected by law.”
