Our client is a fast-growing IT consulting firm specializing in managed services, custom software development, cybersecurity, and IT infrastructure. We partner with businesses in the rapidly evolving government contracting space to help them navigate digital transformation and achieve their strategic goals. We offer the culture of a small business—a supportive, collaborative team environment—while providing the entrepreneurial freedom to make a real impact. You’ll have a seat at the table, with direct input into company strategy and the ability to shape the future of our marketing efforts!
Primary Responsibilities:
- Partner with Sales and Executive teams to design and execute multi-channel campaigns across digital, social media, email, SEO, and SEM platforms.
- Support product marketing strategies to drive demand and generate qualified leads (MQLs).
- Work with Sales and cross-functional teams to define product positioning and create go-to-market strategies that resonate with our target audience.
- Track key performance metrics and KPIs to assess the effectiveness of marketing campaigns.
- Analyze performance data and make data-driven recommendations to refine and improve marketing efforts for optimal results.
- Identify industry trends, events, and opportunities to boost visibility and generate new leads.
- Conduct market research to stay ahead of competitive strategies and emerging trends in the IT and government contracting sectors.
- Develop and manage marketing collateral including presentations, newsletters, sales materials, and social media content, ensuring brand consistency across all touchpoints.
- Support webinar content development and client communication initiatives to engage with prospects and clients.
- Work with Sales to identify key tradeshows, events, and conferences where DTS can participate to generate MQLs and increase brand visibility.
- Attend local events to network, represent DTS, and capture content for marketing (photos, videos) that enhances engagement and brand visibility.
What We Offer:
- Competitive salary + bonus opportunities
- 401K matching + top-tier medical and dental coverage.
- Generous PTO
- Flexible Work Environment: Hybrid/remote work options are available, with occasional in-office presence required in Arlington, VA.
Key Qualifications:
- Minimum of 3+ years of marketing experience in a startup or high-growth environment (5+ years preferred)
- Experience in digital marketing, lead generation, and campaign management.
- Strong expertise in SEO and proven ability to increase organic traffic and improve search rankings.
- Proficiency in cold email campaigns, email deliverability, and automation.
- Hands-on experience with HubSpot to manage CRM, automate workflows, and track campaign performance.
- Familiarity with LinkedIn Sales Navigator for lead generation and outreach.
- Proven ability to create high-quality content (blog posts, case studies, email copy, social media posts) that aligns with brand messaging and supports lead generation.
- Strong experience in content creation for multiple channels, including digital and offline materials.
- Experience planning and executing tradeshows, conferences, and webinars to maximize engagement and lead generation.
- ABSOLUTE MUST: Resourceful and self-motivated with the ability to take initiative, wear multiple hats, and work in a fast-paced, evolving startup environment.
