24 Seven is partnering with a global sportwear client based in Portland, Oregon to help them find a Digital Marketing Manager for this hybrid position. This is a full-time, 12 month contract with high likelihood to extend or turn into a full-time opportunity. While on contract, you’d be eligible for benefits including medical, dental, vision, sick time, and more.
Ideal Candidate: will have a bachelor’s degree in a related field as well as 3-5 years hands-on paid media experience or other digital activation experience preferably working for or with an advertising agency. Also someone who is proficient with MS suite of applications including SharePoint, PowerPoint, Teams, and Excel.
Purpose & Overall Relevance for the Organization:
The person for this role will be an expert in creating paid media campaigns that utilize digital media, influencer marketing and leveraging account specific digital tactics to drive product sell through. Working cross functionally with members of the Wholesale Activation Team, Wholesale Digital Activation, media agencies, wholesale accounts and internally with relevant groups, this role requires a high level of organization and planning skills.
Channel objectives for this role are to drive high quality traffic to company products to accelerate revenue growth. Therefore, this person should bring creativity to the role to effectively use media and digital marketing tactics to drive consumer consideration in an ever-changing environment. You will also be responsible for compiling post campaign reporting to inform relevant stakeholders in the organization.
Responsibilities:
• Plan, set up, manage and report on media campaigns, in conjunction with key account partners.
• Be the go-to on the team for media KPIs – determining the right KPIs based on channel goals, ranging from awareness to traffic to online sales conversions and performance
• Synthesize market insights and signals such as data into actionable insights and recommendations towards business objectives
• Be the expert on the latest in paid media and provide thought leadership to the team on the ever-changing landscape in search / social / programmatic / olv domain, including new products
• Own research, planning and launch of all test and scale efforts
• Campaign analysis tied to marketing and business objectives
• Work cross-functionally with the Wholesale Digital Activation team, Merchandising, and Sales to consistently stay apprised of inventory levels and product lifecycles that will better inform our paid media strategy across categories.
• Responsible for managing the media budget, evaluating performance of different channels/tactics, and reallocating accordingly based on performance.
• Responsible for contributing to top and bottom-line growth to achieve sales, ROI, and contribution goals.
Knowledge, Skills and Abilities:
• Experience managing large media budgets and hitting monthly, quarterly, and annual goals for on time delivery spend, revenue, ROI, and other KPIs as determined by the business
• Ability to produce regular reporting, collaborative strategic planning, and performance management that aligns with and accomplishes business goals
• Ability to balance pure media goals with overall business goals and brand priorities
• Extremely analytical, data driven and a clear, independent thinker, able to efficiently distil complex information into strategic actionable recommendations
• Familiarity with the broader online marketing context (i.e. natural search, display, paid social, affiliates, comparison shopping engines, product feeds).
• Experience with Influencer marketing including content best practices and management.
• Passionate about project management and managing the coordination and status tracking of detailed tasks
• Proficient in MS suite of applications including SharePoint, PowerPoint, Teams, and Excel
• Knowledge and experience working in B2B channels utilizing account specific tools to increase market share.
Minimum Qualifications:
• Bachelor’s degree preferred, marketing, business, or computer science focus a plus.
• Experience working for or with an advertising agency.
• 3-5 years hands-on paid media experience or other digital activation experience.
• Experience with project management software or campaign marketing reporting platforms
• Knowledge of sporting goods industry preferred but not required
