Jobs search

Marketing Manager

Dr. Simi • Full-time • Austin, Texas Metropolitan Area, US • $85k - $90k / year • 1d ago

The ideal candidate will have:

· Bachelor's degree in a related field, such as business, marketing, or advertising.

· At least 3 years of professional experience, preferably in health, wellness or pharmaceutical industries

· Strong communication and leadership skills

· Proficiency in multichannel marketing programs:websites, retail stores, direct mail, email, mobile, etc

· Professional proficiency in written and spoken Spanish (in order to communicate with Mexican Corporate office)

· Ability to work remotely with occasional in-person meetings

· Availability to travel up to 10% of the time – with potential international travel to Mexico

Essential Job Functions:

· Contribute to planning and administration of company programs and initiatives that promote the Strategic Global Marketing area's agenda.

· Implement organizational policies, goals, and objectives based on best practices in the field.

· Deliver analysis of market drivers, changes, and competition to inform decision making.

· Develop and execute channel roadmaps, continuously experiment to test new hypothesis and new channels.

· Optimize and grow existing campaigns balancing KPIs including conversions volume, CAC and ROAS.

· Create ad hoc weekly and monthly performance reports of your channels based on KPIs.

· End to end ownership of operational initiatives behind marketing campaigns including planning, set up campaign & tracking, media buying & management, testing, analysis and optimization.

· Develop methodology to evaluate marketing opportunities and threats.

· Communicate strategically with internal and external marketing agencies to implement marketing programs.

· Manage operational aspects of the team (e.g., budget, performance, and compliance), and implements workforce and succession plans to meet business needs

To perform this job successfully, an individual must be able to perform each essential function satisfactorily

· While performing the responsibilities of the job, the employee is required to talk and hear

· The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices

· Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives

· Ensures Accountability: Holds self and other accountable to meet commitment

· Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations

Experience Requirements:

· Experience creating marketing documents

· Experience creating documents to inform professional audiences (preferably with experience in health, wellness and pharmaceutical industries)

· 3 plus years’ experience developing and implementing successful strategic marketing plans

· Development of messaging and multichannel marketing content experience

· Experience with oversight and outcomes driven marketing reporting

· 2 years’ experience with community based marketing/advertising