Marketing Manager

Avison Young • Full-time • Miami, FL, US • 1d ago

Our Story

Avison Young is a global commercial real estate brokerage and advisory firm, offering transaction, management, financial and consulting services. We’ve designed our corporate structure to best serve our clients by enhancing collaboration across our organization.

At Avison Young, we are committed to providing a comprehensive suite of commercial real estate services to our clients while fostering a supportive and inclusive workplace culture for our employees. Our collaborative approach and emphasis on personal and professional growth create an environment where individuals can thrive. Real estate can have a significant positive impact on people’s lives – and we’re in the business of making spaces and places work better for people. Our purpose is to create real economic, social and environmental value as a global real estate advisor, powered by people.

If you're looking for career opportunities where you can excel and contribute to a strong company culture, we want to hear from you. Join our highly motivated team and take pride in your work as we create a better future together.

Overview

Marketing Manager: We are seeking an energetic, motivated and creative team member to drive the development and execution of a strategic marketing plan for the assigned lifestyle center in Fort Myers, Florida.

Responsibilities

Your day to day will include the following initiatives:

Develops, plans, and implements Annual Marketing Plan and Budget, including research data, SWOT, center goals and objectives, strategies and tactics in consultation with national retail leadership, management and leasing. Manages the lifestyle center marketing budget to fully utilize tenant, landlord and alternative contributions to maximize property traffic and sales.
Works with national retail team to implement corporate brand marketing, policies, procedures, programs and initiatives at the field level.
Plans and directs the advertising, public relations, special events, sales promotions, community programming and retailer relations activities for the center.
Oversees and coordinates center events. Event responsibilities include communication and negotiations with event participants, preparing contracts, facilitating event implementation, being on-site to oversee center events and compiling event recaps.
Collaborates with the national retail team to achieve appropriate client-driven property goals and objectives in line with the center’s business plan.
Manages tenant relations program. Supports tenant retention through the development of tenant merchandizing and promotional initiatives. Reviews monthly sales reports to ensure a thorough knowledge of retailer sales; tracks key retailer and category trends.
Attends community, merchant, staff and city meetings & professionally represents the center and Avison Young in the community.
Manages and drives growth and engagement of digital media programs including social media, web, e-mail and mobile as applicable.
Communicates effectively with staff, tenants, public, national retail leaders and ownership as needed or required.
Reviews and approves invoices for marketing expenses and adheres to budget guidelines.
Secures cash sponsorship of special events and community programs and finds innovative ways to generate additional income for the marketing budget.
Reviews and prepares monthly report of results and accomplishments including PR, advertising, event programming/activations, digital/social results, sales, merchant relations, community relations and budget variances, including seasonal ROI and KPI tracking.
Supervises the selection and operation of seasonal décor in collaboration with the property manager and national retail team.
Monitors common area and customer journey/experience and collaborates with property management and operations on day-to-day experience for guests.
Partners with the leasing and specialty leasing teams to support their leasing efforts by compiling relevant information and assets, including property photography.
Works extended hours, including weekends, as necessary to achieve the desired results for the property.
Supervises all other aspects of marketing as required.

The above listing represents the general duties considered essential functions of the job and is not to be considered a detailed description of all the work requirements that may be inherent in the position.

Qualifications

Bachelor's degree in marketing, public relations or related discipline, plus a minimum of five years’ experience in marketing, special events, communications or a related field, preferably within the Lifestyle Center Industry. Previous management experience.
Proven track record of innovation/creativity, excellent interpersonal and verbal and written communication skills, and the ability to effectively manage multiple priorities under pressure.
Advanced skills with Microsoft Office Suite. Experience with desktop, graphics, and presentation software and technology.

Workplace Type

On-Site

Our Equal Opportunity Commitment

Our Equal Opportunity Commitment

Avison Young is proud to be an equal opportunity employer, committed to promoting diversity and inclusivity within our workforce. Our non-discrimination policy ensures that all individuals are treated equally, regardless of race, gender, religion, sexual orientation, or disability. We believe in fostering a positive and inclusive work environment that values accessibility and fair recruitment practices for all employees. We hope you will join us in committing to create a workplace that is fair, equitable, and welcoming to all.

Benefits offered to full time W2 employees: