Our Story
Introduced in 2006, Madewell is a premium denim brand for men and women. Beautiful construction, the world’s finest fabrics and an original approach to design—we don’t spare any details. No one makes denim like we do, but we don’t stop there. The perfect tee, the most versatile shoe, an essential leather bag—if it came from us, it’s made well.
Beyond our impeccably designed products, we're committed to making a difference. At Madewell we believe in being better when it comes to sustainability. We’re committed to exploring new ways to protect our planet and its people—and that means thinking about how our clothes are made from start to finish. Our story is just unfolding and there’s so much more to come. Join us at Madewell.
Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.
Job Summary
The Director of Integrated Marketing will lead the development and execution of integrated marketing strategies to drive brand awareness, drive customer acquisition, and increase revenue for our retail brand. This role is responsible for building cohesive, customer-centric marketing journeys and amplifying campaigns across digital, in-store, social, email, loyalty programs, and other key touchpoints. The ideal candidate has a proven track record in managing large-scale integrated marketing campaigns in a retail or direct-to-consumer environment and is adept at analyzing market trends, consumer behavior, and campaign effectiveness.
Key Responsibilities
- Campaign Strategy & Execution
- Develop and execute integrated marketing strategies that align with the company’s overall brand goals and drives measurable results.
- Spearhead cross-functional campaign planning with teams including digital, social media, email, content, e-commerce, loyalty, and in-store marketing.
- Champion customer-focused strategic planning and ensure channel-specific amplification.
- Drive big-picture thinking that connects dots to enable and implement compelling, online-to-offline experiences that elevate the brand’s identity, deliver sustained engagement, brand loyalty, and incremental demand.
- Customer Insights, Analytics and Reporting
- Utilize data-driven insights to understand customer behavior, preferences, and trends, optimizing campaigns for engagement and conversion.
- Support the development of measurement frameworks + reporting processes that can be utilized cross-functionally
- Own reporting processes for the Creative Marketing function including measuring, analyzing, and developing hindsights, quarterly reviews, and campaign ROI analysis
- Leverage CRM data to target and segment audiences effectively, building personalized consumer journeys ensuring personalized experiences across touchpoints.
- Cross-Functional Collaboration
- Build strong relationships and partner closely with the Creative Marketing team as well as E-commerce, Merch, Sales, and Retail Operations teams to ensure consistent and aligned messaging and customer experiences.
- Work alongside PR and Social Media teams to amplify brand messages across platforms and ensure synergy between paid, earned, and owned channels..
- Brand Management.
- Partner with Brand Creative Operations to shepherd the brand marketing process for campaigns, ensuring 360 campaign amplification and consumer connection.
- Support Brand Collaborations ensuring GTM channel cohesion and amplification
- Partner with Creative to build brand toolkits for stores, partners + stakeholders ensuring consistency across consumer experiences
- Budget Management & ROI
- Manage the integrated brand marketing budget, ensuring monthly accounts are up-to-date and quarterly reconciliation
- Identify cost-saving opportunities while maintaining campaign impact and quality.
- Retail Marketing
- Partner with store teams to develop differentiated in-store initiatives, experiences and unique offerings that generate foot-traffic and incremental demand
- Connect dots between merchandising, retail, and creative marketing teams to ensure cohesive brand experience
- Team Leadership & Development
- Lead and mentor a team of integrated + retail marketing professionals
- Foster a culture of innovation and continuous learning within the marketing team.
Qualifications
- Education & Experience
- Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
- 8+ years of experience in integrated marketing, preferably within a retail, consumer goods, or DTC environment.
- Demonstrated success in managing large-scale, multi-channel campaigns with a strong understanding of both digital and traditional marketing.
- Skills & Competencies
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent project management and organizational skills, with the ability to manage multiple projects and deadlines.
- Exceptional communication and interpersonal skills, with a collaborative, team-oriented mindset.
- Knowledge of CRM and marketing automation platforms, such as Salesforce, HubSpot, or similar tools.
We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.
Benefits + Perks
- Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
- Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
- Flex Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday year-round.
- Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
- Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.
Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.
Salary Range: $136,000.00 - $170,000.00
At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.
One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.
JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.
