Social Media and Influencer Marketing Specialist at Moutonière
In-Person Role in Austin, TX or New York, NY
About Moutonière:
Moutonière is a new luxury house that produces limited-edition collections designed by contemporary artists and produced by heritage artisans for modern patrons.
Our first collection, launched at Paris Fashion Week in September, is a limited-edition set of silk scarves featuring original commissioned paintings by mid-career contemporary artists and produced by hand using silk screening in Como, Italy. Future collections will bring together artists and artisans to create beautiful products across fashion, jewelry, furniture, decorative objects, and more, including Spring/Summer 2025 jewelry and resort wear collections and a Fall/Winter 2025 outerwear collection.
See the collection at www.moutoniere.com and read more about us on our From the Flock blog. Follow us on Instagram @moutoniere.
Position Overview:
We are looking for a Social Media and Influencer Marketing Specialist with 3-6 years of experience who is passionate about creating impactful and viral marketing campaigns that not only drive sales but also foster a loyal community excited about the brand. The ideal person will be a believer in social commerce with experience on both sides of the camera creating compelling content and identifying and developing authentic, persuasive influencers.
This is an opportunity to be one of the first members of the marketing team at a venture-backed startup in the luxury space. This role is great for someone who loves a fast pace and lots of responsibility, who wants to experiment with fresh, bold strategies that embrace modern viral marketing and social commerce, and who wants to have an outsize impact right away.
We are looking for team members with great taste and style who have an eye for art and a passion for fashion and who are excited about building a new luxury house from the ground up.
Key Responsibilities:
- Social media: Build a compelling brand for Moutonière across social media platforms by creating photo, video, and text content on our accounts that resonates with our audience.
- Social commerce: Identify, recruit, engage, and educate established and emerging social-media creators and influencers and help them to create and promote authentic content that drives sales.
- Ecommerce: Create content for and maintain our ecommerce website, including product pictures, integrations with social media, and our blog, From the Flock.
- Email marketing: Build an effective email-marketing program that drives sales, including coming up with content ideas, creating content and graphics, creating email cadences, and measuring performance over time.
- Public relations: Identify and build relationships with writers and editors in major media (New York Times, Wall Street Journal, Financial Times, etc.) as well as trade press and specialized publications (Vogue, Esquire, Business of Fashion, Architectural Digest, etc.) to secure favorable coverage of Moutonière and our collections, including creating and pitching stories and hosting press briefings.
- Brand and creative: Help shape our brand, messaging, and creative direction by working on brand campaigns, creating videos, photos, and short- and long-form content that tell the Moutonière story in ways that resonate with our audience and go viral.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, Fashion, Art, or a related field.
- 3-6 years of experience in a marketing role, preferably within the fashion, art, or luxury sectors.
- Proven track record of running viral social media and email marketing campaigns that drive sales.
- Excellent communication and writing skills, with a keen eye for detail.
- Photo and video editing skills and familiarity with Photoshop and similar software.
- Ability to think creatively and bring fresh ideas to the table.
- Highly organized, proactive, and adaptable, with the ability to manage multiple projects simultaneously.
- Willingness to work in person at our Austin / New York HQ.
- Willing to travel up to 50% of the time for photoshoots, popups, and other events.
Compensation
- $70k - $100k base + opportunity to earn annual bonus
- Health insurance
- Friends and family discount on Moutonière products
Why Join Moutonière?
Joining Moutonière means becoming part of a team that values creativity, collaboration, and bold innovation. You will have the opportunity to help shape the voice of an emerging brand and make a tangible impact on our growth and success. If you are passionate about what you do and thrive in an environment where new ideas are celebrated and experimentation is encouraged, we’d love to hear from you. Moutonière is an opportunity to join a venture-funded startup in its early days and build something amazing together!
To apply, please submit your resume and a brief cover letter explaining your interest in the role and how your experience aligns with Moutonière’s vision. Also include a portfolio of your prior marketing work or examples of marketing campaigns you have built.
Moutonière is an equal opportunity employer and welcomes candidates from all backgrounds to apply.
