Social Media Specialist, Pandora NAM
As the largest jewellery brand in the world, we a give a voice to millions of people’s loves every day. Our beautiful products empower people all around the world to express themselves. We are proud to be part of their stories and the most important moments in their lives.
Where original thinking is welcomed, and can turn into positive impact in a heartbeat, we can dream big, dare to act, and deliver with care and passion. At Pandora where you can each craft far more than just an incredible career.
About the Team:
The Social Media Specialist will serve as the day-to-day lead for social listening, trend spotting, community management, and content creation across all social platforms. This role requires deep expertise in social media best practices, creative specifications, and platform functionalities. You will be responsible for managing social media platforms, creating engaging content, analyzing performance metrics, and directly interacting with our social audience to foster positive relationships with customers.
A key focus of this role will be TikTok, where you’ll shoot and edit high-quality videos featuring Pandora products, identify relevant trends, and ensure our brand remains part of the cultural zeitgeist. You will also play a pivotal role in shaping Pandora’s public image across the US, Canada, and the Caribbean by supporting the marketing team with the planning and execution of social initiatives and maintaining an aligned content calendar.
This position also involves managing our social listening and community management agencies to ensure high-quality customer engagement and satisfaction across all social channels, building healthy relationships with our loyal consumers.
Your Role as a Social Media Specialist:
Content Creation & Social Trends:
- Shoot, edit, and write post copy for engaging TikTok videos that elevate the brand.
- Identify, brief, and manage UGC creators to enhance in-house content production.
Community Management & Engagement:
- Moderate, engage, and respond to consumer posts on Twitter and Facebook.
- Proactively manage issues requiring action, ensuring customer concerns are addressed promptly.
- Foster positive engagement by responding to and amplifying positive sentiment across social communities.
Social Listening & Analysis:
- Monitor public sentiment toward the Pandora brand through internal and external feedback.
- Collaborate with agencies to analyze trends in customer issues and recommend actionable solutions.
- Track and report recurring social media issues (e.g., product inquiries or store-related concerns) using internal systems.
Strategic Planning & Execution:
- Assist with organic social media strategies across platforms (Facebook, Instagram, TikTok, etc.) in the US and Canada.
- Maintain the social media content calendar, ensuring alignment with owned channel leads and go-to-market teams.
- Schedule all North America content on Facebook (US and Canada) and Twitter while managing Sprinklr.
Budget & Reporting:
- Support budget management for the social department, including monthly spend tracking and preparing summaries.
- Handle monthly social media reporting, highlighting performance metrics and trends.
Event & Project Support:
- Assist with event planning and photoshoots, including supply orders and travel coordination.
- Research and present emerging social media trends to inform content and creative strategies.
Key Deliverables:
- Creation of high-quality TikTok content.
- Enhanced customer satisfaction through proactive community management.
- Positive engagement across social platforms, fostering an active and supportive social community.
Craft your career with us if you have :
- A bachelor’s degree in Marketing, Communications, Consumer Insights, or a related field.
- 3–5 years of experience in Marketing, Social Media, or Consumer Insights, ideally in the retail, fashion, or FMCG industry.
- Experience working in a global organization.
- A passion for social media and consumer engagement.
- Strong creative instincts with the ability to produce high-quality content.
- A self-starter mindset with excellent attention to detail and time management skills.
- The ability to collaborate cross-functionally and create effective processes.
- Strong analytical skills to manage data and present insights clearly.
- Proficiency in English (required); proficiency in Spanish and/or French (preferred).
Our Benefits:
- We Dare! We offer robust compensation package including base and bonus, a 401K plan to help you secure your financial future
- We Care! Pandora offers extensive benefits including: Medical, Dental, Vision, Short/Long Term Disability, Basic Life and AD&D, anniversary gift cards, recognition program and product discounts!
- We Dream! Pandora is fostering growth and crafting opportunities to support the business needs which learning and development programs, continuous feedback, LinkedIn learning, tuition reimbursement and more
- We Deliver! PTO Package including: Vacation, Personal, Sick, Celebration days and Paid Holidays
New York City: $80,000 - $90,000 commensurate on experience
About Pandora:
Pandora designs, manufactures, and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated a revenue of DKK 23.4 billion in 2021.
Pandora’s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status, and age.
About Pandora NAM:
The Pandora North America team in the USA & Canada consists of more than 115 employees working at our offices in New York & Baltimore, more than 80 in our Logistics Center in Columbia, Maryland, an additional 100 in field positions, and more than 3,900 in our owned and operated stores.
Today, the USA is Pandora’s single largest market. The Pandora North American region as a whole encompasses over 1,400 points of sale, including over 420 concept stores, with more than 300 being owned and operated by Pandora.
