Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.
So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
The Senior Brand Strategist is an essential role on Square’s Product Marketing team.
You will lead Brand Strategy for Square, including brand positioning, messaging, architecture, and naming. You’ll be a steward of the brand internally and externally, partnering with teams like Creative, Design, Insights, Integrated Marketing, PMM, Comms, Product, and external agencies to bring the brand to life.
You Will
- Shape high impact, high visibility brand strategy projects, translating high-level strategic concepts into practical frameworks and recommendations for Square’s senior leadership and cross-functional teams
- Author briefs, create messaging frameworks, consult on brand activations and campaigns, and partner with Integrated Marketing, PMM, Sales, Design, Creative, Insights, Comms, and others to bring our brand strategy to life across channels, experiences, collateral, etc.
- Define, uphold, and scale our brand architecture in partnership with teams like PMM, Creative, Design and Product to ensure strong product roadmaps and go to market strategies
- Lead naming exploration Square-wide, developing compelling and on-brand naming recommendations, partnering with Creative, Design, PMM, and others
- Manage and refine Square brand’s competitive analyses to provide strategic input into briefs, marketing programs, and brand strategies
- Develop a deep understanding of our sellers, partnering with the Brand Insights team to validate key hypotheses to make informed recommendations that influence brand strategy, and distill and leverage insights from brand tracker and perception studies to measure and impact brand health
- Socialize new frameworks, taxonomy, and training to drive adoption and consistency of brand across internal teams, educating our teams on our brand position and ensuring that our values and promise are reflected across our products, design, content, and creative.
- Consult key stakeholders on ad-hoc projects on how the brand can and should show up across our product roadmap and seller experience
- Program manage internal launches and materials related to brand strategy updates and refreshes in order to inspire our teams about our brand and its impact
You Have
- 8+ years of brand strategy, marketing or related experience with a Bachelor’s degree, or 6+ years with a Master’s degree
- Expertise in developing and socializing insights-led, customer-first recommendations to senior leadership and across large, diverse cross-functional teams
- Strong storytelling and strategic thinking skills, including both verbal and written communication
- Ability to interpret and synthesize large amounts of information in a structured, digestible manner
- Adept at interpreting and deriving implications from insights and marketing analytics
- Strong sense of initiative and follow-through
- Proficient at building presentation decks from scratch using a variety of programs including Google Docs, Slides, and/or Figma
- Experience working in a B2B capacity, particularly across SaaS products, is preferred
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.
Want to learn more about what we’re doing to build an inclusive workplace? Check out our Inclusion & Diversity page
Full-time Employee Benefits Include The Following
- Healthcare coverage (Medical, Vision and Dental insurance)
- Health Savings Account and Flexible Spending Account
- Retirement Plans including company match
- Employee Stock Purchase Program
- Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
- Paid parental and caregiving leave
- Paid time off (including 12 paid holidays)
- Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
- Learning and Development resources
- Paid Life insurance, AD&D, and disability benefits
These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A
$180,000—$270,000 USD
Zone B
$167,400—$251,200 USD
Zone C
$158,400—$237,600 USD
Zone D
$149,400—$224,200 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Check out benefits at Block.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, and TIDAL, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.
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