Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business.
The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
This role can be based in San Francisco, Sunnyvale, Mountain View or New York.
The Channel Strategy and Operations (CSO) team at LinkedIn is a central function within LinkedIn’s marketing department, working horizontally across all lines of business globally. We sit within the larger Growth, Performance, and Operations (GPO) org, and are responsible for a large Paid Media budget. The team is responsible for developing strategies, plans, and partnerships that enable us to drive both short and long term value for the business.
We are seeking qualified candidates for the role of Paid Media Manager, LinkedIn Marketing Solutions. This person will be an integral member of the centralized digital marketing team, which advances thought leadership on paid media strategies and implements best practices to scale growth in LinkedIn’s global businesses. In this role, you will work closely with our Marketing Solutions business unit marketing and cross-functional partners to scale our paid media program substantially and grow revenue across all paid media channels.
The ideal candidate is a data- and audience-driven marketer who enjoys questioning the status quo, building strategic partnerships, influencing decision-making without authority, and operating within imperfect data environments. This candidate should 1) have deep experience in full-funnel brand and performance marketing in B2B or SaaS, 2) have substantially contributed to the growth of a global media program and 3) have worked on accounts with large budgets ($50M+) and programs that exceeded ROI targets across multiple platforms.
Responsibilities:
Strategy and stakeholder communications and management:
- Serve as a trusted partner between the paid media team and the assigned business unit / stakeholder
- Orchestrate collaboration between and integration of all paid media channels to ensure optimal results.
- Influence decisions and drive process and strategy change (as needed) with internal stakeholders (own team, business units)
- Drive cross-organizational alignment by contributing to strategic discussions and business reviews
- Make recommendations on new and emerging paid media channels and tactics
Paid media program management:
- Manage digital paid media agency, ensuring operational excellence in campaign optimization, testing, and expansion while driving agency to be proactive, creative, and efficient
- Coordinate campaign launches including creative project management with business unit partners, agency partners, and external media partners
- Conduct competitive intelligence scans/benchmarking and develop strategies to adapt to changing environment
- Analyze campaign performance on daily, weekly & monthly basis; share and present clear paid media insights, takeaways and future optimizations to drive growth for the business
- Provide performance analyses and make spend shift / optimization recommendations across all channels
- Develop forecasts and ad-hoc projections for spend, revenue and ROI
- Drive continuous improvement through implementation of new and creative ideas; develop a robust test and learn plan
- Monitor and manage campaigns to meet and exceed targets for conversions and ROI within predetermined budgets
Qualifications
Basic Qualifications
- BA/BS degree in marketing or related field
- 5+ years of digital marketing experience across various digital marketing channels, leading full-funnel media strategy, A/B testing, scaling & optimizing spend and driving ROI
- 3+ years of experience managing or working within an ad agency
Preferred Experience
- Clear communication and presentation skills to leadership level audiences (able to clearly articulate complex dependencies, solutions and digital marketing strategies)
- Ability to drive influence in the creative development and research process through the lens of media and data
- Able to drive tactical campaign execution, analyze performance, solve complex problems and drive results
- Working through how to capitalize on new growth opportunities to scale businesses through a structured, curious, audience-first and data-driven approach
- Proactive and resourceful attitude, independently taking initiative and leadership
- Ability to effectively engage with and drive cross-functional teams to align around and achieve shared objectives, particularly as it relates to paid media strategy
- Grasp of measurement and how it ties back to marketing objectives; MMM experience a plus
Suggested Skills:
- Verbal/written communications
- Paid Media (Brand and Performance)
- Creative Insights
- Measurement & Insights
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $97,000 to $151,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For additional information, visit: https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.
Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
- Documents in alternate formats or read aloud to you
- Having interviews in an accessible location
- Being accompanied by a service dog
- Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
