Director of Brand Marketing

SBH Fashion • Full-time • Miami, FL, US • 21h ago

Responsibilities:

Strategic Brand Development: Create and implement a cohesive brand strategy that amplifies brand’s presence and positions us as a leader in our category.
Creative Leadership: Lead brand storytelling, content creation, and copywriting across all platforms, ensuring alignment with our brand identity.
Retail & Growth Initiatives: Spearhead retail expansion strategies, including partnerships, licensing opportunities, and online and in-store growth.
Team Leadership: Build and inspire a high-performing marketing team to execute innovative campaigns and drive key initiatives.
Social Media Strategy: Develop organic and paid social media campaigns that drive community engagement and brand growth.
Agency Collaboration: Partner with creative agencies to deliver impactful multi-channel campaigns, activations, and strategies.
Product Marketing: Drive go-to-market strategies for new product launches in collaboration with Product Development and Growth Marketing teams.
Partnerships & Influencer Marketing: Secure strategic partnerships and influencer collaborations to expand brands reach and influence.
Email Marketing & CRM: Partner with the email marketing team to deliver campaigns that increase customer engagement and conversions.
Campaign Oversight: Manage integrated campaigns that align with brands values and deliver measurable results.
PR & Communications: Lead PR efforts, attend trade shows, and represent the brand at industry events.

Qualifications:

10+ years of marketing experience with a proven track record in brand or product marketing, ideally within D2C, apparel, or lifestyle sectors.
Strong leadership and team management skills, with experience overseeing cross-functional teams and external agencies.
Expertise in multi-channel campaigns, consumer behavior insights, and social media strategy.
Exceptional copywriting and creative direction skills.
Entrepreneurial mindset with a commitment to achieving ambitious goals.
Ability to thrive in a fast-paced, high-growth environment.

Salary: $150,000

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