Farmer’s Fridge makes fruits and vegetables accessible and approachable for everyone. We offer a variety of fresh, healthy, ready-to-eat meals and snacks through our fresh food vending machines, wholesale partners, and our office pantry solution — providing chef-curated meals to customers within seconds. Today, we operate a network of Fridges and partner with clients nationwide in high-foot-traffic areas, such as airports, hospitals, universities, and large office buildings — where there is limited accessibility to fresh, healthy, grab-n-go options.
We care deeply about what we’re creating and aspire to make sure our customers feel that through every touchpoint. This shows up in many ways across the business. We are committed to prioritizing food safety, we are passionate about product quality, we value our employees, we champion the best idea no matter where it comes from, and we’re committed to making an overall positive impact as we scale.
About this Role:
We are looking for a strategic and creative marketer to help (re)build the Farmer’s Fridge brand directly alongside the CEO and VP of Marketing. As the Brand Manager - Content & Communications, you will function as a big-thinking, copy-leaning brand strategist and creative director - guiding content & communications for all facets of the Farmer’s Fridge brand. You will be at the center for some of the biggest decisions we make, operating with a high level of autonomy to bring our brand to life across all consumer touchpoints.
In this role, you will build and refine our communications pillars, create and manage campaign and content calendars, write briefs and evaluate creative output, develop/report on KPIs, and generally guide how the brand looks and feels across all customer touchpoints in collaboration with internal and external partners. If that sounds like a lot, it’s because it is! The perfect candidate is equally as excited by building the strategy and plan as much as they are excited by “doing all the things.” You must possess a unique ability to both see and create the overarching content and communications strategy as well as be in the weeds making it all happen.
You live and breathe consumer brands and brand positioning. You geek out over a cool brand partnership or smart billboard and are always up to date on what other brands are doing. You enjoy working with a creative team and getting into the weeds on photography selects, fonts, and copy (speaking of, you should be extremely comfortable writing copy as needed). At the same time, you can translate between creative teams and marketing strategy.
This role requires a proven track record of bridging the gap between creative execution and strategy. You understand the consumer… really understand the consumer. You ask questions, find answers, and lead action plans to drive revenue & profit through strategic communications. You know instinctively when something is “on” or “off” brand, and you have the proven ability to give clear tactical direction to creative partners (internal & external alike) to guide content and creative accordingly. You are creative, detail-oriented, highly organized, dependable, and enjoy rolling up your sleeves to do whatever it takes to get things done. You take the initiative to drive results with limited direction. Once ramped, this role will have a high level of autonomy on content that goes live to our millions of customers.
What You’ll Do:
Brand Content & Communications:
- Develop, own, and iterate on Farmer’s Fridge brand positioning
- Implement a comprehensive content strategy that aligns with our business goals and objectives to drive brand awareness and consumer engagement
- Translate brand across all customer touch points including print, web, email, social media, etc.
- Develop and manage consumer and client-facing IMC calendar to effectively drive sales through our customer funnel and activate our Fridges on-site across all verticals (Hospital, Office, Airport, Education) through effective comms, assets, and programs
- Follow existing brand guidelines and develop additional content guidelines to ensure consistency and brand voice across all channels
- Own development of all creative briefs and manage output against them
Project Management & Cross-Functional Partnership:
- Manage execution against the overall content calendar and customer/client programs
- Work hand-in-hand with the creative team (internal and/or external) to provide direction, ideate concepts, and bring campaigns to life
- Collaborate with internal teams, including creative, marketing, and product teams, to ensure consistent brand messaging and user experience.
- Onboard and manage external agency partners to refresh assets and deliver against set objectives
KPIs & Measurement:
- Monitor and report on digital content performance metrics and make data-driven recommendations to optimize assets and improve user engagement
- Analyze market trends to identify opportunities for new content and campaign development
- Conduct research and analysis on industry and competitor trends to ensure our brand is showing up best-in-class
Who You Are:
- 4-year college degree, preferably in PR, Communications, Marketing or a related field
- Leadership-minded individuals with 5-7 years of experience at a creative agency or at an in-house creative or marketing communications department (ideally both!)
- Proven experience in brand marketing at an entrepreneurial, fast-paced, lean company, particularly in building brand identity and executing marketing campaigns
- Candidates must demonstrate an understanding of how strategic thinking can help guide creativity - and should have a portfolio of examples to prove it
- Have a consumer-first approach, grounded in a passion and curiosity for consumer insights
- Excellent communication, presentation, and interpersonal skills. A collaborator with the ability to inspire and influence others, either as the leader or as a member of the team.
- Natural self-starter, comfortable taking the lead with limited resources while still achieving strong results. Doing, writing, creating; not only advising and managing – although the ability to develop productive relationships with agencies is key.
- A strong balance of left brain and right brain capabilities; ability to strategize on brand positioning and get into the micro-specific details of editing a video or drafting a subject line
- This role is based in Chicago, both to take place in our hybrid office culture and to effectively create content around our Fridges and food
- You are highly adaptable and resilient, with a proven track record of thriving in a dynamic and evolving environment, navigating organizational pivots with a calm demeanor
Farmer’s Fridge Diversity Statement:
"Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. At Farmer’s Fridge, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.”
Benefits at Farmer's Fridge:
In This Together - We stay connected, whether in person or virtually. We encourage business transparency through monthly town hall meetings and weekly financial updates. We set out to make the best product on the market, and we believe we’ve done it. We value your input in the new menu creation process. From regular tasting panels, where employees provide new menu menu feedback.
Happier Workdays - Each day at work should fill you with joy. We're a fun and passionate group, and we don't take ourselves too seriously. Bring your unique self to work, dress comfortably, and always feel free to share your thoughts and opinions. We encourage curiosity; there's no hierarchy here when we're all swapping ideas.
Never run on empty - Daily Farmer's Fridge meal, draft cold brew and beer, and office snacks are just some of the offerings to make sure you aren't distracted by a growling stomach. Recharge with our paid sabbatical program after four years of service.
Innovate & Elevate - We're all teachers and learners. You'll grow, and help grow the company through cross-functional collaboration, open access to leadership, and regular business updates. You have a direct impact on the company’s bottom line. You can also impact your personal bottom line by participating in our 401(k) plan that includes a company match with immediate vesting.
Farmer’s Fridge is an equal-opportunity employer. We are committed to providing equal employment opportunity in all employment practices, including hiring, without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, age, disability status, veteran status, or any other characteristic protected by federal, state or local law. View our disclosures related to External Agencies and Applicants below: https://www.farmersfridge.com/careerdisclosures
