Social Media Marketing Coordinator

Provident General Contractors • Full-time • Dallas, TX, US • 8m ago

Provident is searching for a Social Media Marketing Coordinator to join our Dallas team.
To be successful on this team you need to be self-motivated, goal-oriented, and have an eye for the details. We need people who believe in building relationships, someone with fresh ideas and a creative spirit who can connect the dots and think outside of the box.

The Social Media Marketing Coordinator is responsible for coordinating and executing the company's social media strategy, as well as other developments’ social channels, working across key social media channels including Facebook, Instagram, Tik Tok, and LinkedIn. The Social Media Marketing Coordinator will create content and assess the performance of their content through monthly data analytics and ad spend.
Reports to: Director, Marketing

About Us:
Provident is a Dallas-based, privately held commercial real estate development and investment management company focused on value-add and opportunistic real estate development.With over three decades of experience in various key U.S. markets, our company thrives on an entrepreneurial spirit and an excellent track record of success. At the core of Provident's identity is the innovative spirit and foresight of our founder, Leon Backes, whose guiding principles continue to shape our project selection and strategic direction. Renowned for our ability to uncover potential in overlooked areas, Provident remains dynamic and proactive in our approach, ensuring we remain at the forefront of market shifts and emerging opportunities.

Key Duties:
Social Media Community Management

Assist with streamlining company social media accounts (e.g. Facebook, LinkedIn, YouTube, LinkedIn, and other social media platforms), ensuring uniform content and tone of voice for landing pages, graphics, and other elements within the communities.
Increase the number of followers we have on Facebook and Instagram by following and engaging with potential clients and candidates.
Monitoring and replying to Facebook and Instagram posts and direct messages from candidates and clients (initially under supervision from a Director)
Posting updates to the Company LinkedIn account (initially under supervision from a Director)
Use LinkedIn polls and surveys to build our social media footprint and reputation.
Liaising with staff internally to ensure that their company profiles are accurate and up-to-date.
Posting updates to the Company Facebook and other development accounts (under supervision from a Director)
Work with Director, Marketing to implement other channel-specific campaigns (e.g. uploading photos to Flickr, videos to YouTube, etc.)

Coordinating and Distributing Content

Scheduling and coordinating a monthly brainstorming meeting with Director, Marketing to establish content ideas for the month ahead, and to plan for a monthly social media, editorial, marketing, and blogging calendar for Company and other developments.
Maintain a monthly social media and blogging calendar, and ensure that candidate is meeting their deadlines.
Drive awareness of our news posts by posting the articles on LinkedIn and Facebook, as well as on the company website
Repurpose content from other sources for our own social media channels (and understand how to change the tone of the content for each channel).

Understanding and monitoring social media analytics

Track key social media analytics on a monthly basis, including Google Analytics, LinkedIn company stats, Facebook Analytics, etc.
Track and report website statistics using Google Analytics. Look at how well specific content performs and look at the flow of traffic through to our Web site. Look at the total number of viewers and time spent on page. Look at the best performing web site pages and try to generate new content that does the same or better.
Work with the directors to build monthly reporting tools on social media analytics and performance against our ‘baseline targets.’

Email Marketing and SEO

Research free online directories to generate inbound links for SEO.
Using Google, search on key words and look at our competitors’ brands for forums and directories that we can sign up for to generate in-bound links for our company.

Key Skills Required for the Role:

Proven written communication skills, and a passion for writing both short- and long-copy;
Excellent verbal communications skills;
An interest in marketing, communications, social media or reputation management;
Familiarity with key social media tools (e.g. Instagram and Facebook) and with Microsoft Office products (e.g. Word, PowerPoint, Excel);
Familiarity with creative design programs (e.g. Canva and Buffer) as well as Adobe Photoshop and Adobe Illustrator;
An ability to consistently demonstrate our values of insight, hard work, and effectiveness in your personal approach to work;
An entrepreneurial attitude;
Excellent attention to detail and a high motivation to learn the CRE Industry;
A proactive, service-focused attitude towards clients and candidates and the teams you support internally;
An ability to remain calm under pressure and a robust/resilient attitude towards challenges;
An ability to prioritize work and complete tasks with quick turnaround times and minimal fuss; and the ability to work collaboratively with a team.
Must be able to drive to developments in the DFW area to take pictures for posts. Occasional travel outside DFW may be required.