Job Title: Marketing Manager - Klaviyo & PPC Manager
Company: Pete's Real Food
Location: San Diego (Partial Work From Home)
Salary: Starting at $80,000 annually, with performance-based bonuses
Benefits: 401k, 10 days of vacation, flexible work schedule including work-from-home days, free food, limited primary care plan coverage*
About Pete's Real Food:
Pete's Real Food is the original nationwide meal delivery service, dedicated to giving our customers their time back by providing gourmet, nutritious ready-to-eat meals. As a boutique-sized company, we prioritize quality, innovation, and customer satisfaction.
Responsibilities:
- Own and execute email marketing campaigns using Klaviyo, ensuring timely and engaging content that drives conversions and customer retention. Emphasis on optimizing flows and perfecting segmentation and audiences.
- Manage and optimize pay-per-click campaigns across various platforms, including Google Ads, Shopping, and Paid Social channels.
- Conduct keyword research and competitor analysis to identify new opportunities.
- Monitor and analyze campaign performance, making data-driven decisions to improve ROI.
- Create compelling ad copy and optimize landing pages for better conversion rates.
- Manage social media channels, creating engaging content, interacting with followers, and driving brand awareness and engagement.
- Contribute to the development of the overall marketing plan and strategies, including PPC, affiliate marketing, social media and other channels.
- Analyze data and insights, informing marketing initiatives and optimizing performance.
- Collaborate with our CMO to align marketing efforts with company goals and initiatives.
- Have a sense of humor and infuse it into brand communication to resonate with our audience.
Requirements:
- Proven experience in email marketing, specifically using Klaviyo
- Experience managing ecommerce platforms, namely Shopify Plus
- Proven experience in managing PPC campaigns across Google Ads, Shopping, and Paid Social platforms.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent understanding of keyword research, ad copy creation, and bid management.
- Familiarity with tools such as Google Analytics, Google Tag Manager, and PPC management software.
- Strong communication skills and the ability to work collaboratively in a team environment.
- Certification in Google Ads is a plus.
- Excellent communication skills, both written and verbal, with a creative mindset for content creation.
- Ability to work independently and collaboratively in a fast-paced environment, adapting to changing priorities.
- A sense of humor and a passion for food and wellness.
Perks:
- Opportunity to have a significant impact on a boutique-sized company and contribute to its growth.
- Flexible work schedule, including work-from-home days, to promote work-life balance.
- Free food from Pete's Real Food, enjoying delicious and nutritious meals as part of your perks package.
If you're passionate about marketing, love food, and thrive in a dynamic environment, we'd love to hear from you! Join us at Pete's Real Food and help us revolutionize the meal delivery industry. Apply now!
*In the near future we will be able to fully cover a primary care plan for our employees. However due to the size of our company, we have not been able to ever secure full health insurance coverage cheaper than what's available for individuals on the exchange.
