Expertise
MS Office - 5 years
Flow Charts - 3 years
Advertising - 3 years
Brand Management - 3 years
Brand Marketing - 3 years
Brand Strategy - 3 years
Ecommerce Marketing - 3 years
Responsibilities
- As a Senior Brand Manager you will be responsible for building and maintaining strong relationships with all of your brand partners and will embody our company's vision of providing an outstanding quality of service to all of the brands we have the privilege to serve.
- BM’s will have and continually build a strong analytic foundation and will have in-depth knowledge of your brand partners P&L’s to identify and evaluate key business issues and growth opportunities for clients. As a BM you will possess full ownership of your brands P&L’s and drive ideas and innovation on how to improve their marketplace profit.
- You will be responsible for driving and proactively looking at your brand partners performance on a daily basis. You will work to interpret all market data to take advantage of opportunities and minimize adverse trends, and identify data driven demand signals to generate business growth in areas for both on and off marketplace opportunities.
- BM’s will work cross functionally with internal teams and drive the creation of detailed, data backed briefs (around consumer insights, pricing, forecasting, promotions, P&L’s, operations, sales, marketing/advertising and creative) to deliver a clear vision for the future of your brand partners business(es)
- Work closely with the project management team and ABMs to drive client deliverables from the planning stages to execution and final assessment to achieve your partners objectives and goals.
- Create, monitor and optimize annual growth plans to exceed sales and profitability goals for your portfolio of brands and work with ABM’s to train and collaborate on projects.
- Perform ongoing analysis of the brands performance, competitors and category to identify opportunities to accelerate the growth of your brand partners.
- Demonstrate fluency and a deep understanding of the e-commerce flywheel as it relates t o Amazon, Walmart, Shopify, and D2C sites.
- Work with brand partners to fully understand their entire marketing and channel mix. Work closely with the VP, Client Services to review all elements of your partners busi
Skills: advertising,brand marketing,brand strategy,management
