Overview:
Paid Social is a critical component of 3Z’s Marketing program. We are looking for a strategic and motivated manager with a passion for bringing brands to life through paid social media campaigns. As the Growth Marketing Manager, Social for 3Z, you’ll own our paid social across the 3Z family of brands, including Helix Sleep, Leesa, Brooklyn Bedding, Nolah, and Birch. You'll proactively set the strategy and develop and execute paid social media campaigns across various platforms such as Facebook, Instagram, Pinterest, TikTok, and more; own parts of Leesa’s affiliate publisher program to drive revenue growth. The ideal candidate will have a strong network in the industry, excellent negotiation and relationship skills, and a track record of managing and optimizing paid social media campaigns.
Responsibilities:
- Develop and execute paid social media campaigns across various platforms (Meta, Pinterest, TikTok, etc).
- Manage campaign budgets and optimizations to ensure that campaigns are meeting business goals at the brand level.
- Collaborate with other teams, such as Creative, Brand, and the broader Growth Marketing team, to create cohesive and effective campaigns.
- Provide regular reports and recaps on campaign performance and outcomes to stakeholders.
- Regularly finding and testing new audiences to unlock digital scale and incremental revenue.
- Negotiate media agreements and contracts, ensuring mutually beneficial terms for all parties involved.
- Work with cross-functional teams to ensure a cohesive approach to new customer acquisition strategies across media.
- Stay informed about industry trends and the competitive landscape to identify new media opportunities. You’ll always be looking for new ways to share our brands with consumers.
- A commitment to embrace the company’s mission-centric culture through alignment of personal behaviors with the company’s core values.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or related field.
- Proven experience in Paid Social Media Manager or similar role, preferably in consumer brand e-commerce industries.
- In-depth knowledge of paid social media platforms such as Meta Business Manager, Pinterest and TikTok Ads Manager.
- Experience with ad copywriting, targeting strategies, and campaign management.
- Strong network of contacts in the industry, including brands, agencies, and influencers.
- Excellent negotiation and communication skills, with the ability to build and maintain relationships.
- Proficiency in Google Workspace environment.
- Relevant experience with high-consideration products (mattresses, furniture, bikes) is a big plus.
About 3Z Brands
3Z Brands ("3Z") is a direct-to-consumer brand portfolio, wholesaler, vertically-integrated manufacturer, and retailer of award-winning sleep products. Headquartered in Arizona and New York, 3Z operates a portfolio of best-in-class sleep brands, including Helix Sleep, Brooklyn Bedding, Birch, Bear Mattress, Nolah Technologies, and Leesa Sleep.
Unlike most competitors in the space, 3Z Brands is both a manufacturer and retailer, giving it a unique advantage and a multi-faceted revenue model. With new strategic initiatives in place, 3Z Brands is poised for hyper-growth in the coming years and is looking to build out an exceptional team to make that happen.
We are committed to inclusion, equitable support, and respect for all team members.
