Company Overview:
Website: https://www.orolay.com/
OROLAY. MADE TO ROAM.
Original, Refined, Open, Luxe, Aspiring, Youthful
Our Story
Orolay’s journey began in 2012 with a group of passionate and innovative fashion experts who were inspired by the boundless energy and potential of the metropolitan lifestyle.Understanding the strength, style, and originality of ourambitious audience, we took a disruptive stride into the global market with our headline stealing down puffer in 2018. Coveted and attained by millions, our 092 design found its way out into streets and sidewalks across the world. By making chic and timeless fashion widely available, we proved that luxury style can be accessible, inclusive, and immensely functional. From that seminal coat to a complete and growing collection, our apparel is designed to accompany and empower. Refined, desirable, and durable, our pieces are enduring companions that put a touch of elegance into every step of their owner’s nonstop pursuits.As a global fashion brand, we will never stop designing pieces that help people explore and express themselves everywhere they roam.
Our Value
Inclusivity: Like our vibrant city, we are open to all.We welcome people of all backgrounds, genders, and sizes to share in our story and journey.
Expression: We aim to inspire people to embrace their style and to share their truth confidently. We believe the more we explore and express ourselves, the more we explore and share with the world.
Quality: We make our products to match the strength and character of the people who wear them. With attention to the beauty of details and the necessities of function, our pieces offer the comfort and certainty of a reliable companion everywhere they go.
Freedom: We believe that fashion can enable people to roam further as they take on the world, so we aim to empower people’s journeys as they face the elements of weather and life alike.
Brand Personality
Confidence: We have certainty about who we are, what we’re worth, and what we’re capable of.
Ambitious: We strive to deliver the most value and quality into our pieces and aren’t afraid to disrupt the global industry.
Original: We have a unique perspective on the role of fashion in people’s lives and express it with authenticity and flair.
Welcoming: We make all people feel like they can wear our clothing and interact with our brand through genuine accessibility and thoughtful representation.
Job Summary:
The Marketing Manager will play a pivotal role in overseeing, coordinating, and actively participating in the development of marketing strategies and products for the organization. As the head of the marketing team, the ideal candidate must have a comprehensive and in-depth understanding of marketing, particularly within the fashion industry. You will collaborate with cross-functional teams to develop and execute marketing strategies, analyze market trends, identify new business opportunities, and drive revenue growth. This role requires strong leadership skills, strategic thinking, and the ability to manage multiple projects simultaneously. We seek an experienced, creative, self-starter who is enthusiastic and results-driven to join our team and make a significant impact.
Duties/Responsibilities:
- Develop and execute the team's growth strategy to achieve the company's marketing and promotional goals.
- Direct and implement the organization's advertising and promotional activities.
- Analyze target market information to identify and recommend effective marketing approaches.
- Plan brand promotion activities to elevate the company's brand awareness and reputation.
- Manage relationships with partners and suppliers to ensure smooth collaboration on cooperative projects.
- Identify new market segments that will benefit from company products.
- Prepare effective advertising campaigns based on market research.
- Stay updated on emerging products and services.
- Collaborate with senior executives to develop growth plans for the organization.
- Forecast, draft, implement, and oversee the department's operating budget.
- Perform other related duties as assigned.
Required Skills:
- In-depth understanding of market developments, marketing strategies, and practices, particularly in the fashion industry.
- Proven experience and results in leading a brand or product to successfully reach marketing and sales goals.
- Familiarity with digital advertising, social media, content marketing, and influencer marketing concepts and strategies.
- Strong knowledge and capabilities to create strategic marketing plans, and design and conduct multichannel marketing campaigns.
- Ability to manage budgets effectively and maximize resources.
- Excellent verbal and written communication skills;
- Exceptional organizational skills and attention to detail.
- Proficient analytical and problem-solving abilities.
- Effective supervisory and leadership skills.
- Strong negotiation skills and the ability to manage relationships with external service providers.
- Creative and innovative thinking to provide new ideas and strategies for marketing activities.
Education and Experience:
- Bachelor's degree in Business Administration, Marketing, or a related field required; Master's degree preferred.
- Minimum of 6 years of experience in marketing.
- Minimum of 3 years of experience in fashion marketing.
- 1-2 years of management experience.
- Experience with brand management, PR, and department stores preferred.
Other Requirements:
- Availability to participate in occasional conference calls with international teams.
- Willingness to work onsite.
Compensation：
Competitive Salary, Performance Bonuses, Benefits, Professional Development etc.
