The Marketing Coordinator will coordinate and develop marketing policies, programs, and campaigns to boost brand consistency and visibility, promote services, and drive client acquisition. The Marketing Coordinator is responsible for tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing materials are consistent with the firm’s brand identity.
Essential Functions
- Planning, implementing, managing, and monitoring social media and public relations strategies.
- Increase firm awareness to create strong client relations, retention, and attraction.
- Prepare articles, blogs, website content, press releases.
- Research and nominate attorneys and firm for awards at local, state, and national levels.
- Coordinate events.
- Maintain promotional materials.
- Enforce and maintain brand consistency.
- ROI monitoring for marketing efforts/results
- Manage marketing budget and establish key KPIs to measure marketing success.
- Formulate marketing strategies that align with firm’s objectives to enhance firm awareness and drive client acquisition.
- Manage RFPs, customized pitches, crafting targeted strategies related to client acquisition and retention.
- Identify cross-selling opportunities, develop campaigns to attract new clients.
- Perform all other tasks and duties as assigned.
- Maintaining positive relations with internal clients and co-workers and contributing to the self-directed team structure to assist with overflow and specialized tasks within guidelines set by the firm.
- Consistently demonstrate behavior that is consistent with company values.
- Perform all other tasks and duties as assigned.
Qualifications
- Minimum of 3-5 years’ marketing experience, within most recent employment history required.
- Bachelor’s degree preferred.
- Knowledge of law firm marketing strategies, preferred.
- Demonstrated knowledge of marketing principles, required.
- Knowledge of social media marketing practices. preferred.
- Must have strong working knowledge of Microsoft Office Suite, including MS Word, Outlook, Excel, PowerPoint; knowledge of Salesforce is preferred, but not required.
- Strong writing ability and exceptional communication skills required.
- Ability to sustain close working relationships with attorneys, colleagues, and vendors, required.
- Ability to demonstrate teamwork by assisting co-workers required.
- Ability to communicate professionally and adapt interpersonal skills to a variety of audiences required.
- Demonstrated strategic thinking skills and detail orientated.
- Demonstrate multi-tasking and time-management skills, with the ability to prioritize tasks required.
- Organizational and planning skills required.
- Ability to be resourceful, innovative and demonstrate problem-solving skills.
- Work From Home/Remote.
- Expected to be available and communicative during scheduled work hours with flexibility to include evenings and weekends.
- Bochner policies and procedures apply to offsite work locations.
- Must have professional and distraction-free workspace, free from safety hazards.
Benefits
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
