Job Title: Senior Marketing Manager
Location: Remote (United States)
About Us
We are an innovative, fast-growing Tequila brand redefining what it means to enjoy premium spirits. With a commitment to authenticity, quality, and cultural heritage, we aim to bring the true essence of Tequila to a new generation of enthusiasts. As we expand our reach and strengthen our brand, we’re seeking a talented and passionate Senior Marketing Manager to join our team.
Job Overview
The Senior Marketing Manager will drive the development and execution of strategic marketing initiatives to build brand awareness, increase consumer engagement, and propel our brand to the next level. This role is a unique opportunity to make a significant impact on a growing brand in a competitive market. The ideal candidate has extensive experience in brand marketing, a deep understanding of consumer behavior, and a creative, innovative mindset.
Responsibilities
- Brand Strategy Development: Lead and refine our brand strategy, ensuring a consistent, impactful message across all channels.
- Campaign Management: Create, plan, and execute marketing campaigns that engage our target audience, resonate with the brand's unique identity, and drive sales growth.
- Content Creation: Collaborate with creative teams to produce high-quality content for digital, social media, events, and other marketing channels.
- Influencer and Partnership Programs: Develop and manage relationships with influencers, brand ambassadors, and potential partners to amplify our brand presence and credibility.
- Market Analysis: Conduct market research to understand trends, consumer insights, and competitive positioning to inform marketing strategies and tactics.
- Budget Management: Manage the marketing budget, ensuring efficient allocation and tracking ROI for all campaigns and initiatives.
- Cross-functional Collaboration: Work closely with sales, operations, and product teams to ensure marketing strategies align with business goals.
Requirements
- Experience: 5+ years of experience in brand marketing, preferably in the beverage, spirits, or consumer packaged goods (CPG) industry.
- Education: Bachelor’s degree in Marketing, Business, or related field.
- Remote Work Skills: Self-motivated, proactive, and comfortable working independently in a remote environment.
- Creativity and Vision: A creative thinker who is passionate about storytelling and building brand connections.
- Project Management: Strong organizational and project management skills with the ability to manage multiple initiatives.
- Analytical Skills: Proficient in analyzing metrics to optimize marketing effectiveness and report on key insights.
Benefits
- Competitive salary and performance-based bonuses
- Flexible working environment
- Opportunities for professional development
- Access to exclusive industry events
If you’re a creative, results-driven marketing leader with a passion for premium spirits, we’d love to hear from you!
If this of interest to you reach out to me directly at richard.powell@scaleupserach.co.uk
